# Growth Marketing Lead, Programmatic & Video

**Company:** [Brex](https://hotfix.jobs/companies/brex)
**Location:** Salt Lake City, UT, San Francisco, CA, New York, NY, Seattle, WA
**Role:** Performance Marketing
**Salary:** $167k – $209k/yr
**Experience:** 7+ years
**Skills:** Programmatic Media, Ctv Advertising, Youtube, Dv360, The Trade Desk, Audience Strategy, Brand Safety, B2B Marketing, Attribution, Incrementality, Geo Testing, First-Party Data, Creative Testing, Vendor Management, Media Forecasting
**Posted:** 2026-09-04

> Leads Brex’s programmatic, video, audio, and emerging-channel media portfolio, combining investment strategy, audience development, experimentation, and measurement to drive scalable B2B growth. Requires 7+ years of growth or performance marketing experience and deep programmatic expertise.

## Job Description

## Responsibilities
- Own strategy, investment, and performance across programmatic display, video (CTV, online video, YouTube), audio, and emerging digital channels across Brand and Growth.
- Evolve the media operating model and partner ecosystem, including DSP and vendor evaluation, onboarding, agency and partner management, and scalable processes and best practices.
- Build integrated audience strategies using first-party, intent, contextual, modeled, and third-party signals across the funnel.
- Build the measurement framework with Analytics and Data Science, including attribution, incrementality, geo and holdout tests, brand lift, and methods connecting upper-funnel investment to downstream outcomes.
- Partner with Brand, Product Marketing, and Design on media strategy, creative requirements, testing plans, and performance insights.
- Identify emerging channels, technologies, and AI-enabled opportunities and provide recommendations for quarterly and annual planning.
- Build governance and operating standards for programmatic media, including quality assurance, risk controls, and documentation.

## Requirements
- 7+ years of hands-on growth or performance marketing experience, with deep expertise in programmatic media and video/CTV advertising.
- Experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling.
- Deep knowledge of the programmatic ecosystem and major DSPs such as DV360 and The Trade Desk, including bidding, inventory, audience strategy, brand safety, and vendor management.
- Strong understanding of full-funnel B2B marketing and connecting awareness and consideration investments to downstream business outcomes.
- Advanced knowledge of measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts, and geo tests.
- Experience building audience architectures using first-party, contextual, intent, modeled, and third-party data.
- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
- Excellent communication, stakeholder influence, cross-functional leadership, and mentoring skills.
- Highly autonomous, strategic, and comfortable building capabilities and operating models in a fast-moving environment.

## Nice-to-haves
- Fintech marketing or marketing experience targeting finance professionals.
- Familiarity with product-led growth or hybrid demand models.
- Experience evolving media operating models and building in-house programmatic, video, or CTV capabilities.

## Compensation
- Expected salary range: $167,240–$209,050 base salary.
- Equity and other compensation may be included in the total compensation package.

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