# Director of Product Led Growth

**Company:** [OpenLoop](https://hotfix.jobs/companies/openloop)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** HTML, CSS, SQL, JavaScript, Claude, SaaS, Performance Marketing, Growth Experimentation, Analytics Infrastructure, Team Building
**Posted:** 2026-06-01

> OpenLoop is seeking a Director of Product Led Growth to establish and lead a new PLG function. This role involves optimizing the self-serve go-to-market motion, driving conversion, activation, and client growth through experimentation and cross-functional collaboration.

## Job Description

## What You'll Do
*   **PLG Function Leadership:** Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company.
*   **Self-Serve GTM Ownership:** Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey.
*   **Conversion Optimization:** Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates.
*   **Growth Experimentation:** Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth.
*   **Lifecycle & Remarketing:** Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients.
*   **Analytics Infrastructure:** Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel.
*   **Executive Reporting:** Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership.
*   **Customer Activation Partnership:** Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform.
*   **Cross-Functional GTM Collaboration:** Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes.
*   **Team Building:** Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion.
*   **AI Adoption:** Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution.

## Who You Are
*   8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments.
*   Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth.
*   Strong performance marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to drive growth.
*   Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript.
*   Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and execution.
*   Proven ability to partner closely with Product teams to launch and iterate on growth experiments inside the product experience.
*   Experience working closely with both Sales and Customer Success teams on go-to-market or product-led growth initiatives.
*   Proven team-building and management experience, with the ability to recruit, lead, and develop high-performing teams over time.
*   Strong analytical instincts and the ability to connect funnel data and user behavior to business decisions and growth opportunities.
*   A builder mindset with a high degree of ownership, energy for experimentation, and strong attention to detail in execution.
*   SaaS experience is a plus.
*   Experience in health tech or healthcare is a plus, but not required.

## Our Benefits
*   Medical, Dental, and Vision plans
*   Flexible Spending/Health Savings Accounts
*   Flexible PTO
*   401(k) + Company Match
*   Life Insurance, Pet insurance, and more

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