# Senior Integrated Marketing Manager

**Company:** [Immersive](https://hotfix.jobs/companies/immersive)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $111k – $150k/yr
**Experience:** 5+ years
**Skills:** campaign strategy, Content Marketing, Demand Generation, Sales Enablement, customer marketing, Go-to-Market Strategy, kpi development, Data Analysis, narrative development, Cross-Functional Collaboration
**Posted:** 2026-07-17

> Senior Integrated Marketing Manager to design and execute complex cross-functional campaigns integrating content, demand gen, sales enablement, and customer marketing. Partner with Product, Sales, and SLT to align narratives with product roadmap, develop audience-specific messaging, establish KPIs, and drive data-informed optimizations for a B2B cybersecurity SaaS platform.

## Job Description

## Campaign Design & Execution
- Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs.

## Narrative & Audience Strategy
- Synthesize industry and internal SME research into compelling narratives.
- Adapt core messaging to address specific audience pain points across all touchpoints.

## Cross-Functional & Executive Partnership
- Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap.
- Translate feedback into GTM themes and secure internal buy-in.

## Revenue & Sales Alignment
- Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success.

## Strategic Growth & Problem Solving
- Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs.

## Data-Driven Performance
- Establish KPIs and performance benchmarks.
- Use metrics and industry trends to make data-driven decisions and showcase business impact over time.

## Requirements
- Proven background in a strategic marketing role with a track record of running end-to-end campaigns.
- Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives.
- Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership.
- Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments.
- Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction.

## Nice-to-Haves
- Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value.

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**Apply:** https://hotfix.jobs/jobs/12a2ffa7-b0b2-4348-8196-862fd5f222e5
**Canonical:** https://hotfix.jobs/jobs/12a2ffa7-b0b2-4348-8196-862fd5f222e5