# Growth

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $239k – $342k/yr
**Experience:** 10+ years
**Skills:** Paid Search, Paid Social, Programmatic, Affiliate Marketing, ABM, Go-to-Market Strategy, CRM, Marketing Automation, Attribution, Bi Systems, AI Workflows
**Posted:** 2026-07-22

> Lead global B2B enterprise paid marketing and demand generation for OpenAI, owning channel strategy (Paid Search, Social, Programmatic, Affiliate), scaling ABM programs, and driving pipeline/revenue in close partnership with Sales and GTM teams. Requires 10+ years B2B performance marketing experience with deep enterprise ABM expertise.

## Job Description

## Responsibilities
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
- Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
- Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays.
- Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution and incrementality frameworks.
- Develop audience and messaging strategies for buying committees, industries, company sizes, use cases, and stages of the enterprise purchase journey.
- Create a closed-loop operating rhythm with Sales and Marketing Operations that turns account-level signals, pipeline quality, and win/loss feedback into channel decisions.
- Design experiments and scalable playbooks across markets while accounting for regional sales motions, localization needs, privacy constraints, and platform nuances.
- Build AI-enabled creative, targeting, reporting, and optimization workflows that increase speed and personalization while maintaining quality and control.

## Requirements
- 10+ years of B2B growth, demand generation, or performance marketing experience, including meaningful ownership of enterprise programs.
- 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
- Strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
- Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
- Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
- Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions.
- Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action.
- Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

## Nice-to-Haves
- Experience building AI-enabled creative, targeting, reporting, and optimization workflows.

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