# Performance Marketing Lead

**Company:** [OpenLoop](https://hotfix.jobs/companies/openloop)
**Location:** Remote
**Role:** Performance Marketing
**Experience:** 5+ years
**Skills:** Performance Marketing, Meta Ads, Google Ads, tiktok ads, youtube ads, microsoft ads, paid media, campaign optimization, revenue attribution, AI Tools, Data Analysis, Account-Based Marketing
**Posted:** 2026-07-30

> Lead performance marketing for OpenLoop's product-led growth and SMB acquisition. Own paid media strategy and execution across Meta, Google, TikTok and YouTube, build revenue measurement, drive optimizations with AI, and deliver insights to leadership.

## Job Description

## What You'll Do

### Performance Marketing Strategy
- Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives.

### Paid Media Channel Ownership
- Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms.

### Campaign Execution & Management
- Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms.

### End-to-End Revenue Measurement
- Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue.

### Performance Analysis & Optimization
- Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth.

### Strategic Recommendations
- Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities.

### Creative Collaboration
- Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative.

### AI-Enabled Execution
- Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting.

### Account-Based Marketing Support
- Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts.

### Cross-Functional Communication
- Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

## Who You Are
- 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads.
- Experience with TikTok Ads and YouTube Ads is strongly preferred.
- Experience operating in a high-volume SMB, B2B, or product-led growth environment is required.
- E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles.
- Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution.
- Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data.
- AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting.
- Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance.
- Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences.
- Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once.
- A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation.
- Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

## Our Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more

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