# VP of Marketing

**Company:** [EliseAI](https://hotfix.jobs/companies/eliseai)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $275k – $350k/yr
**Experience:** 6+ years
**Skills:** Demand Generation, Content Marketing, Event Marketing, Marketing Automation, Analytics, Email Marketing, Social Media, SEO, CRM, Marketing Tech Stack
**Posted:** 2025-10-17

> Leads end-to-end marketing strategy for B2B SaaS growth, driving new business acquisition and expansion through campaigns, analytics, and sales enablement. Requires 6+ years senior leadership in demand gen, content, and events at hyper-growth startups.

## Job Description

## Key Responsibilities
- Develop and execute a marketing strategy focused on acquiring new business and driving growth in existing accounts
- Establish and maintain reporting mechanisms to track all marketing activities, ensuring data-driven insights are available for strategic adjustments and performance improvements
- Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI
- Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms
- Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals
- Work with external partners, including PR agencies and think tanks, to boost brand visibility and thought leadership within the industry
- Partner with sales operations and engineering teams to build out and optimize our tech stack (analytics, marketing automation, etc.)
- Recruit and manage a world-class marketing team

## Requirements
- 6+ years of B2B software experience in a senior leadership position, with a proven track record in demand-gen, content, and event marketing
- Experience in scaling a hyper-growth start-up
- Willingness to work in person 4-5 days a week

## Compensation
- Salary range: $275,000 - $350,000
- Equity in the company
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Fitness & home services stipend
- Unlimited vacation and paid holidays

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**Canonical:** https://hotfix.jobs/jobs/1123dcfd-b4cf-44e8-a023-90e32b740148