# Head of Self-Serve Paid Media

**Company:** [Stripe](https://hotfix.jobs/companies/stripe)
**Location:** San Francisco, CA, New York, NY, Seattle, WA, Chicago, IL, Atlanta, GA
**Role:** Growth Marketing
**Experience:** 10+ years
**Skills:** Performance Marketing, Paid Media, Team Leadership, Budget Management, Attribution Modeling, Incrementality Testing, Roas, Ltv Optimization, Media Mix Models, Geo-Holdouts, B2B SaaS, Fintech, Data Science Collaboration, Cross-Functional Partnership
**Posted:** 2026-08-31

> Lead Stripe's self-serve paid media strategy and a 5-10 person team to drive efficient, scalable growth in signups, activations, and revenue. Own channel mix, large budgets, measurement frameworks (attribution, incrementality, MMM), and cross-functional partnerships in a high-growth fintech environment.

## Job Description

## Responsibilities
- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

## Minimum Requirements
- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

## Preferred Qualifications
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture

## Similar jobs

- [Director of Brand Events](https://hotfix.jobs/jobs/ca8ae6f1-ffd8-4cfe-829b-4e1f14f1abc6) - Norm Ai - New York, NY - $185k – $230k/yr
- [Head of Growth](https://hotfix.jobs/jobs/d1fd392b-5bfe-4336-8477-9a8c023600f8) - Momentic - San Francisco, CA
- [Head of Local Growth](https://hotfix.jobs/jobs/e3718562-9a42-4744-b487-6be10f1d7a81) - Neighbor - Lehi, UT
- [Senior Director of Growth Strategy](https://hotfix.jobs/jobs/7644f537-aa20-4603-a7a1-6bf9c7d00ae0) - Nourish - New York, NY
- [Senior Director, Growth Marketing](https://hotfix.jobs/jobs/5a887d3b-7948-4070-9516-63eba9be5697) - Jasper - Remote - $224k – $280k/yr

**Apply:** https://hotfix.jobs/jobs/10e0fa1f-f2e9-4fb3-8966-328156e27a6a
**Canonical:** https://hotfix.jobs/jobs/10e0fa1f-f2e9-4fb3-8966-328156e27a6a