# Senior Field Marketing Specialist

**Company:** [Motive](https://hotfix.jobs/companies/motive)
**Location:** Austin, TX, Nashville, TN
**Role:** Growth Marketing
**Experience:** 4+ years
**Skills:** Field Marketing, Event Planning, event management, campaign execution, Project Management, Sales Enablement, lead management, ABM, budget tracking, Vendor Management
**Posted:** 2026-07-23

> Senior Field Marketing Specialist responsible for planning and executing regional events, trade shows, and campaigns in the Eastern US to drive pipeline, awareness, and sales engagement. Requires 4+ years B2B marketing experience, strong project management, and partnership with East Coast sales teams.

## Job Description

## Key Responsibilities
- Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
- Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
- Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
- Manage event logistics including timelines, vendors, registration processes, attendee communications, on-site coordination, and post-event follow-up.
- Help localize and activate campaigns for specific East sub-regions, industries, accounts, or target audiences.
- Coordinate sales enablement and attendee engagement activities before, during, and after events to improve program effectiveness across the East sales org.
- Track program performance and provide reporting on key metrics such as registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
- Support budget tracking, invoice processing, and vendor management for assigned programs and events.
- Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time, at a high standard, and contribute to scalable playbooks.
- Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.

## Required Experience and Qualifications
- 4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
- Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
- Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
- Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
- Experience working cross-functionally with Sales, Marketing, and other go-to-market teams.
- Strong organizational, communication, and project management skills.
- High attention to detail and ability to solve problems quickly in dynamic environments.
- Analytical mindset with the ability to track results and apply learnings to future programs.
- Ability to balance independent execution with close collaboration across teams.
- Bachelor’s degree required; equivalent experience may be considered.

## Preferred Qualifications
- Experience supporting trade shows, hosted events, roadshows, or regional campaign programs.
- Familiarity with field marketing operations, event technology, lead management, and post-event follow-up processes.
- Experience supporting account-based marketing (ABM) or sales-aligned campaign execution.
- Exposure to SaaS, technology, logistics, operations, or related B2B industries.
- Experience working in high-growth environments with rapidly evolving priorities.

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