# Product Marketing Lead

**Company:** [Nash](https://hotfix.jobs/companies/nash)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Claude, Replit, CRM, Product Launches, Positioning, Competitive Intelligence, Customer Interviews, Sales Enablement, Ai Prototyping, Narrative Writing
**Posted:** 2026-04-14

> Leads product marketing by owning positioning, narratives, launches, and customer insights for Nash's commerce logistics platform. Partners with product, sales, and leadership using AI tools like Claude and Replit; requires 8+ years B2B tech PMM experience.

## Job Description

## Responsibilities
- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category.
- Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement.
- Be the most authoritative voice on the customer inside Nash; distill customer signal into patterns for Product and Sales.
- Own competitive intelligence: maintain a living worldview on competitors.
- Build the launch system (cadence, rituals, templates, prompts, playbooks).
- Partner with Sales as a strategic peer; build scalable systems for knowledge sharing.
- Partner with Product as a peer; challenge roadmap with customer signal.
- Equip the org: pricing, packaging, deal desk, content, web, sales plays.
- Build and grow the PMM function over time.

## Requirements
- 8+ years in product marketing or adjacent roles at high-growth B2B tech company.
- Operate at intersection of technical, business, and creative skills.
- Owned positioning and launches for complex platform product (infrastructure, fintech, devtools, data, logistics).
- Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as core workflow.
- Strong narrative and writing craft.
- Comfortable in data (funnel, deal, pipeline, win/loss; CRM).
- Customer-obsessed; prioritize real customer conversations.
- Strong opinions, clearly communicated, updated with evidence.
- Has built or scaled PMM function, or ready to do so.

## Nice-to-Haves
- Prior experience in logistics, commerce infrastructure, or B2B platforms with technical buyer.
- Time as PM or in customer-facing role earlier in career.
- Built and shipped own side project using AI tools.

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**Apply:** https://hotfix.jobs/jobs/103cbb2b-71de-49bb-977f-a1a146f0987d
**Canonical:** https://hotfix.jobs/jobs/103cbb2b-71de-49bb-977f-a1a146f0987d