# Senior Creative Strategist

**Company:** [Nourish](https://hotfix.jobs/companies/nourish)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** creative strategy, Growth Marketing, Performance Marketing, paid advertising, creative testing, performance data analysis, Roadmapping, media buying, Copywriting, Video Production
**Posted:** 2026-08-12

> Owns Nourish’s performance creative strategy, roadmap, testing insights, and collaboration with production teams across paid channels. The role requires 5–7 years of creative strategy or growth marketing experience, strong performance-data fluency, and excellent cross-functional judgment.

## Job Description

## Responsibilities
- Define and drive the creative strategy and vision for paid channels.
- Translate strategy into a prioritized, hypothesis-driven creative roadmap.
- Own the creative learning loop from testing through insights and next steps.
- Build systems to identify patterns in creative performance and evolve the strategy.
- Develop ad concepts, write briefs, and collaborate with Design, Copy, Video, and UGC production partners.
- Lead creative strategy, insights, and roadmaps for new channels and audiences.
- Partner cross-functionally with Media Buying, Creative Production, Product, and growth teams to expand paid channels.

## Requirements
- 5–7 years of experience in creative strategy and/or growth marketing.
- Experience managing to growth KPIs and working directly with creative production teams.
- Strong creative performance instincts and understanding of effective paid advertising.
- Ability to develop diverse ad concepts based on customer barriers and motivations.
- Strong cross-functional collaboration skills, particularly with creative teams and media buying.
- Fluency in performance data, pattern matching across tests, and translating analysis into decisions.
- Ability to set medium-term strategy and manage a tactical monthly roadmap across parallel workstreams.
- Comfortable working in high-growth, high-stakes environments while remaining close to execution.

## Work Arrangement
- Full-time role based out of the Flatiron office in New York City.
- Hybrid schedule requiring 3+ days per week in the office.
- Candidates should be local or open to relocating.

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