# Director of Growth Marketing

**Company:** [Element451](https://hotfix.jobs/companies/element451)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** Growth Marketing, Demand Generation, Performance Marketing, paid media, Lifecycle Marketing, Marketing Automation, HubSpot, CRM, campaign optimization, digital marketing, media buying, ai marketing tools, Marketing Analytics, Pipeline Management, B2B SaaS
**Posted:** 2026-07-27

> Leads growth marketing and demand generation for a scaling B2B SaaS platform, owning paid media, lifecycle programs, experimentation, marketing technology, and pipeline performance. Requires 6–8+ years of experience, strong analytical and budget-management skills, and expertise across digital marketing channels.

## Job Description

## Responsibilities
- Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth.
- Overhaul and scale demand programs using modern frameworks, experimentation, and performance-driven marketing practices.
- Manage and optimize an approximately $1.5M annual paid media budget with external media agency partners.
- Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms.
- Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns.
- Define pipeline targets and campaign performance goals, using data to optimize channel mix and ROI.
- Lead experimentation across digital channels, media buying, and AI-driven marketing workflows.
- Collaborate with sales and revenue teams to ensure marketing-to-sales alignment and pipeline quality.
- Manage marketing technology and reporting workflows, including CRM and marketing automation platforms.

## Requirements
- 6–8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in a B2B SaaS company.
- Experience building or scaling demand generation functions.
- Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization.
- Experience managing marketing budgets and performance targets, including media agency partnerships.
- Strong analytical skills and the ability to optimize marketing investment based on campaign performance.
- Comfort working with automation, AI, and experimentation.
- Experience with CRM and marketing automation platforms; HubSpot is strongly preferred.
- Collaborative approach and ability to work with sales, product marketing, and leadership.

## Compensation and Benefits
- 20 PTO days and 10 company holidays.
- Comprehensive health, dental, and vision coverage.
- 401(k) with a 4% employer match.
- Modern technology and opportunities to work with AI-driven tools.
- Fast-moving, mission-driven culture.
- High-impact work improving access to higher education.

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