# Employer Engagement Manager, Tri-Share

**Company:** [Wonderschool](https://hotfix.jobs/companies/wonderschool)
**Location:** West Virginia
**Role:** Business Development
**Experience:** 4+ years
**Skills:** B2B Sales, consultative sales, employer engagement, Partnerships, economic development, workforce development, CRM, Pipeline Management, ROI Analysis, employee benefits, public-private partnerships, child care programs
**Posted:** 2026-08-11

> Builds and manages a statewide employer pipeline for West Virginia’s Tri-Share child care program through consultative sales, community engagement, and employer partnerships. The role requires at least four years of relevant experience, strong local networks, excellent in-person communication, and frequent statewide travel.

## Job Description

## Responsibilities

- Build and manage an employer pipeline across West Virginia by identifying, prioritizing, and cultivating employers whose child care challenges affect hiring, retention, attendance, or productivity.
- Maintain a consistent in-person presence at Rotary Club meetings, chambers of commerce, economic development authority meetings, HR and industry gatherings, and local business events.
- Conduct discovery conversations to understand employer workforce needs and explain how Tri-Share can support recruitment, retention, productivity, and working parents.
- Guide business owners, executives, and HR leaders through the Tri-Share model, employer contribution options, state matching structure, and participation requirements.
- Move qualified employers from initial conversation through application, enrollment, and launch in coordination with the Tri-Share operations team.
- Build referral networks with chambers, economic development authorities, trade associations, workforce organizations, business service providers, and local leaders.
- Create disciplined travel, outreach, and follow-up plans; maintain accurate CRM records for activity, pipeline, relationships, and enrollment progress.
- Tailor presentations and employer ROI conversations using program data, workforce trends, and local success stories.
- Represent employer feedback internally by sharing market insights, objections, partnership opportunities, and employer needs with program, marketing, and leadership teams.

## Required Qualifications

- At least 4 years of success in employer engagement, B2B sales, partnerships, economic development, workforce development, benefits consulting, or a similarly consultative external-facing role.
- Strong appreciation for West Virginia’s local, relationship-based business culture; established statewide or regional networks are strongly preferred.
- Exceptional in-person communication skills, including the ability to engage owners, executives, HR leaders, community partners, and civic leaders.
- Demonstrated consultative sales ability, including uncovering business problems, making clear value cases, managing multi-touch decision processes, and asking respectfully for commitment.
- Ability to operate independently in a high-travel field role while managing a pipeline, documenting activity, meeting goals, and coordinating with remote teammates.
- Ability and willingness to travel frequently throughout West Virginia, including occasional early-morning, evening, or community-event commitments.
- Valid driver’s license and reliable transportation.
- Belief that affordable, reliable child care is a workforce and economic-development issue, and enthusiasm for helping employers become part of the solution.

## Preferred Qualifications

- Active relationships with West Virginia employers, chambers, economic development authorities, Rotary Clubs, trade associations, workforce organizations, or industry groups.
- Experience with employee benefits, public-private partnerships, child care, workforce initiatives, or social-impact programs.
- Ability to use basic ROI, retention, absenteeism, or workforce data to support employer decision-making.

## Success Measures

- Become a recognized and trusted Tri-Share ambassador across West Virginia.
- Create a strong, active employer pipeline.
- Enroll employers that can meaningfully support working parents.
- Build durable community partnerships that help Tri-Share expand statewide.

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