# Lifecycle Marketing Lead

**Company:** [PandaDoc](https://hotfix.jobs/companies/pandadoc)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 6+ years
**Skills:** AI Tools, Marketing Automation, CRM, Email Marketing, Campaign Analytics, Personalization, Marketing Ops, Gtm Data, Experimentation, Customer Journey
**Posted:** 2026-05-11

> Leads lifecycle campaigns team owning prospect education, activation, adoption, expansion, and retention for self-serve and sales-assisted B2B customers. Drives measurable growth using AI, analytics, and cross-functional partnerships; requires 6+ years experience with 3+ in team leadership.

## Job Description

## Responsibilities

- Own the lifecycle campaigns strategy end-to-end, defining and refining campaigns across prospect conversion, adoption, expansion, and retention.
- Lead and develop a high-performing team of Campaign Managers.
- Oversee integrated campaign execution across the full customer lifecycle.
- Use **AI** and system building to scale experimentation velocity and team impact.
- Shape campaigns across **email**, **in-app**, and other owned channels.
- Partner across Growth Marketing, Product Marketing, Sales, Customer Success, and Product teams.
- Champion the team's technical and operational needs, including marketing automation infrastructure and data tooling.
- Build programs for both self-serve and sales-assisted customer motions.

## Requirements

- 6+ years in B2B lifecycle or integrated campaigns marketing, with 3+ years leading teams.
- Track record driving **MQLs**, pipeline, activation, retention, and revenue.
- Strong analytical instincts for campaign data and experimentation.
- Experience with **AI-powered marketing tools** for productivity and scaling.
- Hands-on with **marketing automation platforms** and **CRM tools**.
- Systems thinking for end-to-end customer journey.
- Dual-motion B2B experience (self-serve and sales-assisted) preferred.
- Strategic and executional skills, cross-functional relationship building.

## Nice-to-Haves

- Comfort with ambiguity and bias toward action.

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