# Developer Platform Partnership Marketing Manager

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 3+ years
**Skills:** partner marketing, developer marketing, technical product management, cross-functional influence, go-to-market campaigns, Event Marketing, technical storytelling, Data Analysis, ai developer tools, Vercel, replit, lovable
**Posted:** 2026-07-20

> Drive 0-1 partnerships and co-marketing campaigns with leading AI/developer platforms (Vercel, Replit, Lovable, etc.) to increase Auth0 adoption. Requires 3-5 years partner/developer marketing experience, technical fluency, cold outreach skills, and deep knowledge of modern dev tooling ecosystems.

## Job Description

## Key Responsibilities
- Proactively identify, source, and cold-outreach high-potential developer platform partners (e.g. Replit, Lovable, Vercel, Bolt, Builder.io) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
- Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
- Influence internally and externally without formal authority — advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
- Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0→1, executing end-to-end, and tracking success.
- Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
- Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
- Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
- Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.

## Qualifications
**Required:**
- 3–5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
- Demonstrated ability to source and close cold partnerships — not just manage warm inbound relationships.
- Strong cross-functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority.
- Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live.
- Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems.
- Strong storytelling ability to translate technical features into developer-first value propositions.
- Experience supporting event marketing (meetups, hackathons, conference sponsorships).
- Data-driven mindset with experience measuring campaign performance and iterating.
- Deep understanding of how developers discover, evaluate, and adopt new tools.

**Preferred:**
- Hands-on familiarity with the modern AI developer tooling ecosystem — platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar. Understands these communities from the inside, not just as a marketer.
- Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar).
- Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
- Bachelor's degree in Marketing, Communications, or a related field.

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