# Vice President of Marketing

**Company:** [Ditto](https://hotfix.jobs/companies/ditto)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $288k – $300k/yr
**Experience:** 10+ years
**Skills:** B2B Marketing, Demand Generation, pipeline marketing, revenue attribution, AI Tools, marketing tech stack, brand strategy, Content Strategy, Thought Leadership, pr, ABM, Marketing Analytics, public sector marketing, FedRAMP
**Posted:** 2026-07-29

> As the most senior marketing leader at Ditto, own the marketing strategy, brand positioning, and GTM for their peer-to-peer sync engine. Build and lead the marketing team from the ground up while driving demand generation, pipeline, thought leadership, and AI-powered marketing innovation in a high-growth SaaS environment.

## Job Description

## What You'll Do

### Strategy & Leadership
- Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach.
- Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design.
- Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning.
- Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org.

### Demand Generation & Pipeline
- Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth.
- Partner with Sales leadership to align on ICP, messaging, and funnel performance.
- Own and optimize the full marketing tech stack and budget.

### Brand & Communications
- Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences.
- Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader.
- Oversee content strategy including blog, case studies, white papers, webinars, and social media.

### AI & Innovation
- Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence.
- Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.

### Public Sector (Bonus)
- Where applicable, develop targeted marketing strategies for government, federal, state, and local agency audiences.
- Understand the unique procurement cycles, compliance considerations, and messaging requirements of public sector buyers.
- Build relationships with public sector partners, resellers, and ecosystem influencers.

## What You Bring

### Required
- 10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role.
- Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent.
- Deep expertise in demand generation, pipeline marketing, and revenue attribution.
- Strong background in AI tools and their application to modern marketing operations.
- Exceptional communication and storytelling skills, with the ability to influence at the executive and board level.
- Experience working cross-functionally in a fast-paced, high-growth technology environment.
- Data-driven mindset with hands-on experience in marketing analytics and performance measurement.

### Preferred / Bonus
- Experience marketing to public sector / government clients (federal, state, local, or education).
- Familiarity with government procurement processes, FedRAMP, or other public sector compliance frameworks.
- Prior experience at a SaaS or enterprise software company.
- Experience taking a company through a growth stage, Series B or beyond, or a significant scaling event.

## The Benefits of Building with Us
We offer competitive salaries and meaningful equity. Benefits vary by region. In the US, that includes health, dental, vision, life, and disability insurance, plus a 401(k) and flexible spending accounts. Flexible time off for all.

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