# Creative Lead, Organic Social

**Company:** [Garage](https://hotfix.jobs/companies/garage)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $100k – $140k/yr
**Experience:** 4+ years
**Skills:** video shooting, Video Editing, premiere, capcut, After Effects, social media strategy, Content Creation, Analytics, TikTok, instagram, youtube, facebook
**Posted:** 2026-07-31

> Creative Lead owning end-to-end organic social media (strategy, shooting, editing, analytics) across TikTok, Instagram, YouTube, and Facebook for a marketplace of essential vehicles and equipment. Requires 4+ years social-first video experience, strong data-driven creative judgment, and willingness to travel for on-site shoots.

## Job Description

## Responsibilities
- Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side.
- Shoot and edit the majority of content yourself: on-site with customers, at conferences, and out in the field — then cut platform-native video that earns attention in the first two seconds.
- Build a repeatable content system — formats, series, and shot lists that a small team can run weekly without reinventing the wheel every time.
- Set the measurement framework and read it honestly: retention curves, follower growth, saves and shares, profile-to-site traffic, and downstream contribution to listings, threads, and GMV.
- Turn insight into iteration — kill formats that don't hold attention, double down on the ones that do, and be able to explain the difference.
- Develop talent and voices on camera, from our own team to the operators, mechanics, and chiefs who make this category interesting.
- Feed the rest of the machine — the best-performing organic creative should become our paid creative, our email creative, and our conference creative.

## Requirements
- Bachelor's degree from an accredited university.
- 4+ years making social-first video content, with a reel that proves it.
- You are the shooter and the editor — comfortable owning a shoot solo (framing, lighting, audio) and fluent in editing tools (Premiere, Capcut, After Effects, etc).
- Have grown an account or a channel from a standing start and can walk us through the numbers you moved and the decisions that moved them.
- Native fluency in platform mechanics — how the algorithms actually distribute, what formats are working right now, and why.
- Comfortable testing and iterating quickly with analytical rigor.
- Willing to travel to shoot.
- Thrive with high autonomy in an early, ambiguous environment.

## Nice-to-Haves
- Experience scaling marketplace businesses.
- Built audiences in a niche, technical, or trade category rather than a mass-consumer one.
- Have worked with creators or subject-matter experts as on-camera talent.
- Comfort with photography and static design alongside video.

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