# Growth Marketing

**Company:** [Roboflow](https://hotfix.jobs/companies/roboflow)
**Location:** Remote
**Role:** GTM Engineering
**Salary:** $170k – $195k/yr
**Skills:** Ai Automations, LLMs, Zapier, Clay, OpenAI API, APIs, Webhooks, Posthog, Segment, Hex
**Posted:** 2026-02-12

> Builds AI-powered automations, owns website performance and experiments, engineers GTM tools, and designs lifecycle marketing to scale developer growth. Requires technical generalist skills in automation, analytics, and data-driven experimentation.

## Job Description

## Responsibilities
- Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach.
- Own the Website: Treat our website as a product. Own the performance, experiments, and conversion paths.
- GTM Engineering: Build the connective tissue between our tools. Connect APIs, set up webhooks, or build custom scrapers.
- Lifecycle Marketing: Design the end-to-end user journey. Use email flows, in-app triggers, and retention loops.
- Analytics & Integration: Ensure a clear view of our funnel from first touch to closed-won. Stitch together a Marketing stack and manage data pipelines.
- Be a Generalist: Build automations with Sales, work on viral websites for product launches, spin up programmatic SEO strategies.
- Ownership Mindset: End-to-end ownership of the infrastructure and the outcomes it produces.

## Requirements
- A Technical Generalist: Technical enough to ship ideas and navigate a modern tech stack.
- Automation Obsessed: Expert in the modern automation stack (Zapier, Clay, OpenAI API).
- Data-Driven: Deep experience with analytics tools (PostHog, Segment, Hex, etc.).
- Growth Mindset: Understand growth as a game of experiments. Ship quickly, measure, and iterate.
- Product-Minded: Understand developers and the B2B world.

## Compensation
- Target compensation: $170,000 to $195,000 base salary
- Generous perks and benefits including travel stipend, productivity stipend, AI tools stipend, team lunch stipend, home office stipend, health insurance coverage, and equity.

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**Apply:** https://hotfix.jobs/jobs/0c1f3bce-cbf5-44ec-8cc5-daa569522b89
**Canonical:** https://hotfix.jobs/jobs/0c1f3bce-cbf5-44ec-8cc5-daa569522b89