# GTM Programs Manager, AMER

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Revenue Operations
**Salary:** $270k – $310k/yr
**Skills:** Salesforce, CRM, Bi Dashboards, Program Management, Data Analysis, Data Attribution, Dashboarding, Claude, AI Workflows, Pipeline Generation, Activation Funnels, Control Groups, Staged Rollouts, Product Marketing
**Posted:** 2026-08-26

> Senior individual contributor who advises AMER Sales Leadership and designs, launches, and measures strategic GTM programs. The role requires strong analytics, structured program management, cross-functional influence, and familiarity with AI or technical enterprise products.

## Job Description

## Responsibilities
- Advise AMER Sales Leadership with data-backed insights and recommendations during operating reviews.
- Own go-to-market programs end to end, from prioritization and design through launch, operations, iteration, and measurement.
- Define measurement plans with baselines, targets, uplift metrics, and attribution methods before launch.
- Integrate programs into the GTM operating cadence and build dashboards and reporting for leadership and sellers.
- Package successful industry patterns, use cases, activation motions, and other approaches into repeatable field plays.
- Partner with Strategy, Enablement, Product Marketing, and Partnerships to design and deploy programs consistently.
- Gather structured field feedback and continuously improve programs.
- Build templates, playbooks, and measurement infrastructure for future programs.

## Requirements
- Experience designing and running sales or GTM programs end to end with measured results and quantifiable uplift.
- Strong analytical skills, including CRM data, reporting, and BI dashboards; Salesforce experience is an example.
- Structured program management skills, including plans, milestones, risks, dependencies, and decision logs.
- Experience driving cross-functional initiatives without formal authority.
- Clear communication skills with sellers and senior leadership.
- Ability to operate effectively in fast-moving, ambiguous environments and build new processes.
- Bachelor's degree or equivalent combination of education, training, and experience.

## Preferred Qualifications
- Extensive experience in GTM programs, sales strategy and operations, or client-focused consulting.
- Experience creating and operating AI workflows with Claude or similar tools.
- Experience designing GTM measurement and attribution frameworks, including pipeline models, activation funnels, control groups, or staged rollouts.
- Strong understanding of GTM data and its drivers.
- Experience running pipeline generation, activation, or adoption programs with quantified impact.
- Experience with sales operating cadences such as forecast calls, pipeline reviews, or account reviews.
- Experience building industry, vertical, or use-case-based GTM plays.
- Experience selling or supporting technical or AI products and understanding enterprise AI adoption.
- Experience helping establish a new function or team.

## Compensation
- Annual on-target earnings compensation range: **$270,000–$310,000 USD**.

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