# Director of Social and Influencer

**Company:** [Function Health](https://hotfix.jobs/companies/function-health)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** instagram, TikTok, LinkedIn, reddit, youtube, facebook, social media strategy, influencer marketing, creator partnerships, talent management, Performance Marketing, growth metrics, Content Strategy, community engagement, Analytics
**Posted:** 2026-08-05

> Leads the company’s social, creator, and influencer strategy across organic and paid channels, linking cultural insight and platform-native content to measurable growth. The role requires 5+ years of scaled social and creator experience, team leadership, strong analytical judgment, and talent relationship management.

## Job Description

## Responsibilities

### Social Strategy and Execution at Scale
- Own multi-channel social growth across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
- Drive significant improvements in reach, engagement, and cultural relevance.
- Build and execute an always-on, performance-driven social strategy while protecting the brand and enabling experimentation.
- Translate company priorities into platform-native content and formats.
- Model fast, human, on-brand, culturally aware real-time engagement.
- Set a high creative bar and develop original formats and cultural moments.

### Talent, Creator, and Influencer Relationships
- Own the full talent and creator strategy across organic and paid programs, from identification and vetting through management and performance measurement.
- Build and maintain a creator ecosystem aligned with brand values and target audiences.
- Partner with growth and performance teams to drive measurable acquisition outcomes.
- Evaluate partnership fit through cultural and strategic judgment.
- Negotiate and manage talent relationships, from micro-creators to high-profile partners.
- Build infrastructure for creator and talent programs at scale.

### Cultural Intelligence and Trend Leadership
- Analyze where culture is heading and decode the behavioral reasons behind audience actions.
- Identify cultural moments to own and define moments the company should create.
- Apply cultural intelligence to ambassador selection, platform strategy, and content direction.
- Map cultural tensions as the brand scales and help the brand navigate them intentionally.

### Team Leadership
- Lead and develop a team spanning social, talent, and creator partnerships.
- Set the team’s direction, operating model, and performance standards.
- Build a team capable of executing quickly and at a high quality bar.
- Raise the team’s cultural fluency.

### Cross-Functional Leadership and Accountability
- Partner cross-functionally to influence how stories are told and launched.
- Communicate performance, cultural rationale, and strategic direction clearly.
- Define meaningful social and creator metrics.
- Connect cultural and creator work to business outcomes.
- Maintain speed, rigor, and accountability for decisions and results.

## Requirements
- 5+ years owning social strategy, content, and creator or influencer programs at scale, ideally spanning both areas in one role.
- Proven record of meaningful channel growth and creator programs that drove business outcomes.
- Experience leading and developing teams.
- Experience operating in real time across cultural moments, news cycles, launches, and live engagement.
- Genuine cultural intelligence and the ability to explain what performed, why it performed, and what it signals about audience behavior.
- Strong analytical instincts and fluency connecting social and creator performance to growth metrics.
- Experience managing creator and talent relationships.
- Fast, decisive, and comfortable with public accountability.
- Detail-oriented, strategic, culturally curious, and comfortable with both strategy work and real-time community engagement.
- Ability to build teams, systems, and trust with talent.

## Compensation and Benefits
- Competitive salary and benefits package.
- Flexible working hours.
- Dynamic work environment encouraging creativity and innovation.

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