# Social Media Marketer

**Company:** [Extend](https://hotfix.jobs/companies/extend)
**Location:** New York, NY
**Role:** Growth Marketing
**Skills:** X (Twitter), LinkedIn, Social Media Strategy, Content Creation, Ghostwriting, Social Listening, Video Content Production, B2B Marketing, Developer Marketing, Content Distribution
**Posted:** 2026-05-14

> Owns social media strategy and execution on X and LinkedIn for developer-focused AI startup, including executive content, campaigns, community engagement, and metrics. Requires strong writing to simplify technical topics and experience scaling social accounts.

## Job Description

## Responsibilities
- Own Extend's company social presence on X and LinkedIn end-to-end — strategy, cadence, voice, content, social listening, engagement, and reporting
- Own the process, strategy, and cadence of executive content program — build intake system to turn meetings, learnings, and opinions into posts
- Build a content engine that compounds: distribute blog posts, customer stories, launches, and technical write-ups across company and executive accounts
- Design and run social-first campaigns around launches, customer wins, and product moments in coordination with marketing, product, and engineering
- Establish metrics (followers, qualified engagement, inbound, pipeline-influenced) and build feedback loops
- Experiment across formats (long-form threads, memes, video, carousels, Thought Leader Ads, podcast clips)
- Engage in developer and B2B AI conversation in real time, build relationships, source content opportunities
- Grow into owning broader content strategy (social, blog, launches, recruiting content)
- Eventually hire and manage contractors (video editors, designers, ghostwriters) and own social budget

## Requirements
- Strong writing and speaking skills to explain technical ideas simply (LLMs, document processing, evals, agents)
- Live where developer and tech culture is shaped online — know accounts, memes, in-jokes, unwritten rules
- Direct experience scaling social media and ghostwriting, with portfolio of accounts built or grown on X/LinkedIn (with numbers)

## Nice-to-Haves
- Experience and interest in producing video content (short-form, podcast clips, founder-led video)

## Benefits
- 90% health insurance premium coverage
- Relocation for candidates outside NYC
- Unlimited PTO
- Daily lunch & snacks covered (dinner if late)
- Unlimited token/tooling access
- Learning and development investment

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