Content Lead, Talent Trends

Responsibilities

• Own and evolve Ashby’s Talent Trends strategy, editorial vision, content pillars, formats, cadence, and storytelling.
• Serve as the market-facing voice for Talent Trends by narrating findings, moderating panels, speaking at events, and representing the brand across reports, stages, screens, and other channels.
• Lead cross-functional collaboration with Data, Design, Leadership, Customer Success, Demand Generation, and website teams.
• Identify critical questions for recruiting and talent leaders and turn proprietary data into clear, compelling narratives.
• Bring Talent Trends insights to individual customers and prospects through personalized campaigns and relevant distribution.
• Improve design quality, insight development, publishing velocity, and multimedia distribution online and in person.
• Maintain a consistent Talent Trends brand across reports, live events, video, personalized campaigns, and web content.
• Write and execute copy for social media, landing pages, emails, and other marketing channels.
• Learn the Ashby platform and its differentiators well enough to incorporate product knowledge into content and confidently conduct a sales demo.

Requirements

• Strategic content leadership experience with end-to-end ownership of content programs.
• Strong, direct writing skills and the ability to translate complex data and analysis into accessible narratives.
• Data curiosity and the ability to ask thoughtful questions about analysis and recruiting benchmarks.
• Experience leading cross-functional projects and aligning stakeholders around scope, quality, and impact.
• Comfort representing a brand externally through written, audio, and video content, panels, and events.
• Charisma and confidence speaking in front of crowds and moderating panels.
• Ability to work autonomously in a low-meeting, high-ownership environment.
• Willingness to experiment beyond established content playbooks.
• Interest in learning SaaS products and incorporating product knowledge into marketing content.

Nice-to-haves

• Experience with data-rich content projects, research reports, or data storytelling.
• Experience developing multimedia content and in-person activations.
• Experience working with recruiting, talent, or HR audiences.
• Experience partnering with customer-facing teams to identify experts and personalize insights for accounts.
• Experience with content programs spanning reports, newsletters, podcasts, courses, conferences, video, or live events.