# Principal Product Marketing Manager, AI

**Company:** [Databricks](https://hotfix.jobs/companies/databricks)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $155k – $266k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, data & ai, ai assistants, messaging, Positioning, Go-to-Market Strategy, Sales Enablement, customer stories
**Posted:** 2026-07-21

> Own product marketing for Genie, Databricks' data-smart AI coworker for business teams. Lead messaging, content, campaigns, and GTM strategies to drive awareness, adoption, sales readiness, and business outcomes for AI products targeted at enterprise business users.

## Job Description

## The impact you will have

- Establish Genie as the leading AI coworker for business teams by driving awareness, adoption, and daily usage across priority business user segments.
- Launch and iterate messaging and campaigns that increase engagement, activation, and conversion among business users and decision makers, while aligning with IT stakeholders.
- Elevate Databricks’ AI narrative with a strong emphasis on business value and productivity gains at flagship events and in always-on campaigns, resulting in increased share of voice and Genie pipeline.
- Improve sales readiness and productivity by delivering enablement programs and content that help teams clearly articulate Genie’s business value to non-technical buyers and end users.
- Build a strong portfolio of customer stories and proof points that demonstrate measurable Genie impact on business outcomes and are actively leveraged across sales, marketing, and partner motions.

## What we look for

- 8+ years of product marketing experience at an enterprise software company.
- Experience marketing Data & AI, AI assistants, or AI-powered products, particularly those used directly by business teams or end users.
- Proven track record creating messaging and content that resonates with business users and decision makers while bridging to technical audiences.
- Experience partnering closely with sales teams and partner teams to build and execute GTM and enablement programs.
- Sufficient technical fluency to translate complex AI capabilities into clear, outcome-focused narratives for enterprise customers.

## Similar roles

- [Principal Analyst Relations Manager](https://hotfix.jobs/jobs/8c471916-4e76-47a4-9b98-6e05867d215b) - Datadog - New York, NY - $158k – $210k/yr
- [Principal, Marketing Architecture & Strategy](https://hotfix.jobs/jobs/e2a57194-81ea-4351-8fa7-fe496a1e3346) - Twilio - Remote - $142k – $208k/yr
- [Lifecycle Marketing Principal, Automations & Incentives](https://hotfix.jobs/jobs/a0b0e9aa-0a51-42a6-b46f-b9e166de05f6) - Upside - Washington, DC - $170k – $200k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/6a09bffb-8953-43da-8d61-422a278217e9) - ZoomInfo - Waltham, MA - $139k – $218k/yr
- [Principal Product Marketing Manager](https://hotfix.jobs/jobs/71ac6528-7656-4a15-b711-d6334b477d05) - Elliptic - San Francisco, CA - $135k – $250k/yr

**Apply:** https://hotfix.jobs/jobs/0a7d5ed7-2fff-4e8c-91fb-aef38a10f17c
**Canonical:** https://hotfix.jobs/jobs/0a7d5ed7-2fff-4e8c-91fb-aef38a10f17c