# Sales Technology Lead, Lyft Ads

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** Toronto, Canada
**Role:** Revenue Operations
**Salary:** CA$129k – CA$161k/yr
**Experience:** 7+ years
**Skills:** Salesforce, Apex, Lightning, Salesforce Administration, Rest, Platform Events, Workato, Boomi, Mulesoft, Order Management Systems, Ad Servers, Billing Systems, Docusign, Ironclad, SOX Compliance
**Posted:** 2026-08-12

> Leads the Salesforce architecture, integrations, and commercial systems powering Lyft Ads’ ad-sales lifecycle from opportunity through billing. Requires deep Salesforce delivery experience, hands-on Apex and Lightning expertise, ad-sales operations knowledge, and technical leadership experience.

## Job Description

## Responsibilities

- Own Salesforce architecture for the ad-sales lifecycle, from lead sourcing and opportunity creation through order management integration, contract execution, delivery reconciliation, and billing.
- Identify problems and opportunities across the Ads sales technology stack and shape them into scoped, funded initiatives.
- Lead requirements with Ads Sales, Sales Operations, Ad Operations, Finance, and Legal partners, translating them into functional and technical designs.
- Own integrations connecting Salesforce to order management, contract systems, ad servers, and billing through middleware such as Workato or Boomi.
- Drive AI best practices across the Sales Technology team, ensuring AI-generated output meets quality, security, and performance standards.
- Guide the Ads CRM platform evolution, including media-specific data models for agency, advertiser, and brand hierarchies, insertion orders, and flights.
- Own the Ad Sales Technology roadmap.
- Lead contract lifecycle management for Ads, including intake automation and Salesforce integration.
- Remain hands-on with objects, flows, validation rules, Apex, and Lightning; set technical standards through design reviews, code reviews, and design documents.
- Maintain an auditable Ads order-to-cash chain through SOX compliance, segregation of duties, data quality, and change management.
- Maintain platform reliability through performance monitoring, incident resolution, postmortems, and automation.
- Partner with Ads and business leaders on prioritization, mentor the engineering team, and support hiring.
- Brief Ads and Finance leadership on delivery status and prioritization tradeoffs.

## Requirements

- Bachelor's degree in Business, Information Systems, Computer Science, or a related field, or equivalent practical experience.
- 7+ years of experience in a Salesforce-focused business systems, engineering, or analyst role, including 3+ years leading solution design and delivery.
- 5+ years of hands-on Salesforce administration and configuration.
- At least one active Salesforce certification, such as Administrator, Advanced Administrator, or Platform App Builder.
- 3+ years building custom Salesforce solutions with Apex and Lightning.
- Experience delivering at least 3 integrations between Salesforce and external order management, ad server, or billing systems using REST, platform events, or middleware such as Workato, Boomi, or MuleSoft.
- 2+ years providing technical direction to or leading a team of 3 or more engineers or analysts.
- Experience leading at least 2 large CRM or commercial-systems programs from requirements through adoption.
- Experience leveraging AI-assisted development tools and coaching teams on maintaining system understanding in an AI-first environment.
- Working knowledge of ad-sales operations, including quote-to-cash, insertion orders, and delivery-to-billing reconciliation.

## Nice to Have

- Salesforce Media Cloud or experience with a media/advertising CRM data model.
- Contract lifecycle management platforms such as DocuSign or Ironclad.
- Revenue and compliance controls, including SOX.
- Familiarity with order management, ad servers, and billing systems such as Zuora.

## Compensation and Benefits

- Extended health and dental coverage, life insurance, disability benefits, and mental health benefits.
- Family building, child care, and pet benefits.
- Lyft-funded Health Care Savings Account.
- RRSP plan with company match.
- Flexible paid time off for salaried team members.
- Paid parental leave, including an 18-week top-up plan.
- Subsidized commuter benefits and Lyft ride credits.
- Expected base pay range in the Toronto area: CAD $129,000–$161,250, excluding potential equity, bonus, and benefits.

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