# Head of Startup Marketing

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $214k – $268k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, Demand Generation, Campaign Management, Pipeline Marketing, Marketing Analytics, Attribution, Funnel Metrics, Storytelling, Cross-Functional Leadership, Partner Marketing
**Posted:** 2026-06-18

> Own go-to-market strategy and demand generation for Rippling's startup/VCB segment. Build campaigns, partnerships with VCs and accelerators, and lead a team to drive pipeline and revenue.

## Job Description

## What you will do
- Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets.
- Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content.
- Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline.
- Manage and develop a high performing team.
- Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.
- Craft messaging and narratives that resonate with founders and early-stage operators.

## What you will need
- 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences.
- A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
- Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling.
- Excellent written and verbal communication, with a gift for storytelling to a founder audience.
- Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.

## Bonus
- Experience with partner or community marketing (VCs, accelerators, founder communities).

## Similar roles

- [Director, DCP and Partner Marketing Programs](https://hotfix.jobs/jobs/8acf8814-0b7e-4386-9c98-405c62f187b2) - Snowflake - Menlo Park, CA - $213k – $279k/yr
- [Head of Enterprise Marketing](https://hotfix.jobs/jobs/bb2b88cd-0ee2-417b-82d4-012d4fb59f11) - Descript - San Francisco, CA - $210k – $230k/yr
- [Director, Customer and Growth Product Marketing](https://hotfix.jobs/jobs/102de3d4-77ec-4db2-89d8-f4ccf88394ca) - Glean - San Francisco, CA - $220k – $300k/yr
- [Head of Field and Partner Marketing](https://hotfix.jobs/jobs/54a66086-b769-4795-978e-40c2e9712ee4) - Dropbox - Remote - $220k – $335k/yr
- [Senior Director of Product Marketing](https://hotfix.jobs/jobs/61ec59c4-3bc1-465a-8e63-b5855b294d72) - Pindrop - Remote - $225k – $270k/yr

**Apply:** https://hotfix.jobs/jobs/0a2f269a-afce-44b4-a580-e23aea875d58
**Canonical:** https://hotfix.jobs/jobs/0a2f269a-afce-44b4-a580-e23aea875d58