# Developer Marketing Manager **Company:** [Shippo](https://hotfix.jobs/companies/shippo) **Location:** Remote **Role:** Product Marketing **Experience:** 4+ years **Skills:** API, GitHub, Stack Overflow, Reddit, Technical Content Creation, Hackathon Planning, Developer Tooling, Product-Led Growth, SaaS, E-Commerce **Posted:** 2026-05-27 > The Developer Marketing Manager will own Shippo’s presence in developer communities, drive self-serve growth through documentation, and execute content and event strategies. This role requires a blend of marketing, community building, and technical storytelling skills to engage developers and turn them into advocates. ## Job Description ## Shipping & handling responsibilities ### Developer Community & Presence * Own Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionally. * Build and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s API. * Identify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communities. * Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internally. ### Self-Serve Growth & Documentation * Partner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support tool. * Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-call. * Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoption. * Identify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do better. ### Content, Thought Leadership & Channel Strategy * Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters. * Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real developer problems — carrier rate shopping, label generation, multi-carrier integrations, and beyond. * Identify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence, and build a scalable strategy for showing up in those places. * Track where developers discover new tools and APIs (ProductHunt, HackerNews, newsletters like TLDR, podcasts, YouTube) and build programs to seed Shippo’s visibility in those channels. ### Hackathons & Developer Events * Design, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons like DeveloperWeek — from challenge design through prize fulfillment. * Identify and manage Shippo’s presence at developer conferences and meetups (API World, DeveloperWeek, local hackathons), including sponsorships, speaking opportunities, and on-the-ground activation. * Measure the downstream impact of developer events on self-serve signups, API activations, and community growth — continuously refining the event strategy based on ROI. ### Cross-Functional Collaboration & Feedback Loop * Serve as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadership. * Collaborate with the Product Marketing team to align developer messaging with broader GTM positioning across the Shippo platform. * Work with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequenced. * Define and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipeline. ## Your shipping requirements * 4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community building. * Deep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions — you are a participant in these communities, not just an observer. * Experience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentation. * Hands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-up. * Comfort with APIs and developer tooling at a conceptual and hands-on level — you can read API documentation, run a cURL command, and understand what makes a developer experience good or bad. You don’t need to be a full-stack engineer, but you need to think like one. * Understanding of product-led growth (PLG) and self-serve go-to-market motions, and how marketing programs can support activation and expansion within a developer-first funnel. * Experience with developer-focused marketing at an API platform, SaaS, or infrastructure company (shipping, logistics, e-commerce, or fintech experience a strong plus). * Strong written communication skills — you can write clearly for a technical audience without being condescending, and for a non-technical audience without being vague. * Data-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what’s working. ## Bonus * Experience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocate. ## What is in the Shippo Package? * Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available! * Take-as-much-as-you-need vacation policy & flexible working hours * One week-long company wide winter slow down * 3 Volunteer Days Off (VTOs) * WFH stipend to set up your home office * Charity donation match up to $100 * Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused... ## Similar roles - [ChatGPT Research Product Marketing Manager](https://hotfix.jobs/jobs/e2330ff9-7f79-4edc-a4cc-1acb5de5af70) - OpenAI - San Francisco, CA - $221k – $245k/yr - [Product Marketing Manager](https://hotfix.jobs/jobs/420d5bb4-23c3-4db9-a1eb-0ef1fc784aca) - Gauntlet - Remote - [Product Marketing Manager, Bridge/Stablecoins](https://hotfix.jobs/jobs/7a313821-fae2-4060-8452-767d0fd6fc0e) - Stripe - New York, NY - [Product Marketing Manager](https://hotfix.jobs/jobs/de2f2e73-76b7-48e6-a02e-f4ed2c25ba12) - Descript - San Francisco, CA - $145k – $165k/yr - [Founding Product Marketer](https://hotfix.jobs/jobs/165cf469-e5d0-46f4-8a0e-23f0227cbdfb) - Vooma - San Francisco, CA - $175k – $230k/yr **Apply:** https://hotfix.jobs/jobs/0992559c-9154-4697-a06c-a7407a142aaa **Canonical:** https://hotfix.jobs/jobs/0992559c-9154-4697-a06c-a7407a142aaa