# Director, Paid Media

**Company:** [Databricks](https://hotfix.jobs/companies/databricks)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $147k – $252k/yr
**Experience:** 10+ years
**Skills:** media strategy, digital marketing, integrated marketing, global media planning, full-funnel measurement, adtech, Analytics, b2b saas marketing
**Posted:** 2026-07-21

> Lead global paid media planning and strategy for Databricks, building and scaling a high-performing media team to drive brand awareness, account engagement, and pipeline growth across the full funnel through data-driven, cross-channel campaigns.

## Job Description

## Impact You Will Have
- Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.
- Build and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.
- Create an environment of continuous learning with clear expectations, coaching, and growth opportunities, resulting in improved team performance, stronger bench strength, and readiness to support evolving business priorities.
- Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.
- Align media investment strategy and budget allocation to business goals so that a greater share of spend is directed toward the highest-impact audiences, channels, and programs, improving return on media investment and pipeline efficiency.
- Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas, increasing reach, penetration, and engagement within priority accounts.
- Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics, improving visibility into media’s contribution to pipeline and revenue and enabling faster optimization cycles.
- Model and reinforce Databricks’ culture principles while staying ahead of evolving media trends and best practices through a structured test-and-learn agenda, resulting in a collaborative, high-performance team and continuous improvements in overall media effectiveness.

## What We Look For
- 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
- Proven experience leading global media planning efforts across multiple channels and funnel stages, with demonstrated impact on pipeline, engagement, or revenue metrics.
- Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent, with a track record of building high-performing teams.
- Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.
- Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy.
- Strong collaboration and influencing skills, with experience driving alignment across matrixed organizations.
- Excellent analytical skills with the ability to translate complex data into clear strategic recommendations that drive business decisions.
- Familiarity with modern media platforms, AdTech, and measurement tools.

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