# Field Marketing Manager - East Acquisition

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $112k – $147k/yr
**Experience:** 5+ years
**Skills:** Marketo, Salesforce, WordPress, Microsoft Office, Google Apps, Project Management, Event Management, Demand Generation, ROI Analysis, Budget Management
**Posted:** 2026-06-24

> Field Marketing Manager supporting East Acquisition sales team with regional events, demand generation programs, and partner sponsorships to drive leads and pipeline. Requires 5+ years managing field marketing for enterprise sales, Marketo/Salesforce experience, and a bachelor's degree.

## Job Description

## Responsibilities
- Support Snowflake’s demand generation and sales goals through regional field events
- Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events
- End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
- Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
- Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
- Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment
- Manage and maintain regional field marketing budget
- Report on regional event campaign ROI and performance
- Plan and execute events within budget
- Interest in developing creative campaigns and approaches to solve regional challenges
- Set goals and define metrics for each event including targeted lead flow
- Schedule and execute on consistent sales outreach/bi-weekly meetings
- Manage internal field and events communication between sales and marketing
- Support strategic industry events through logistics planning
- Represent Snowflake to counterparts at partners, vendors, and outside vendors

## Requirements
- Knowledge of using marketing tools like Marketo, Salesforce, WordPress
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
- Bachelor’s Degree in Marketing, Communications, or similar field
- Proven success in managing field marketing programs and relationships with large enterprise sales organizations
- Strong project management, time management, and execution skills
- Strong organizational skills, ability to anticipate the needs of sales
- Ability to maintain an optimistic, approachable, and self-starter attitude
- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
- Able to work independently and dedicate a minimum of 40 hours/week
- Must be legally authorized to work in the United States without restriction

## Nice-to-Haves
- General verbal and written communication skills

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