# Product Lead, Self Serve

**Company:** [Runway](https://hotfix.jobs/companies/runway)
**Location:** Remote
**Role:** Product Management
**Salary:** $340k – $395k/yr
**Experience:** 7+ years
**Skills:** Product Management, A/B Experimentation, Growth Optimization, Pricing And Packaging, Lifecycle Marketing, Monetization, P&L Management, User Research, Subscription Economics, Retention Optimization
**Posted:** 2026-06-29

> Own end-to-end Self-Serve product and revenue (ARR) at Runway, driving strategy, high-velocity experimentation across pricing/growth, hands-on shipping, and team building for millions of creators using generative AI tools.

## Job Description

## What you’ll do
- Own the self serve business, carrying the revenue North Star for self-serve (ARR) and the full funnel of self serve usage and growth.
- Create and drive the strategy: articulate the right-to-win thesis for self-serve and the portfolio of bets that backs it. Co-develop strategy with leadership and partners, then make clear, ambitious calls on where to invest and what to cut.
- Drive high velocity experimentation: run a high-velocity experimentation engine with many shots on goal, fast reads, and faster learning. Experiments ship every day across pricing and packaging, lifecycle and growth loops, mobile growth, and agent-driven personalization flows.
- Create new business segment: identify opportunities to acquire and grow new segments of the business through self serve motions. Launch experiments to test and validate new 0>1 offerings.
- Ship hands-on: talk to users every week, ship your own experiment PRs, and partner tightly with engineering, design, PMM, and growth marketing to create a continuous cycle of learning and improvements.
- Build the team: start as the primary IC DRI and hire PMs underneath you as the business grows, raising the bar on outcome orientation as you scale.

## What you’ll need
- 7+ years in product management, including experiments in a consumer or prosumer self-serve business at meaningful scale. A track record of moving revenue and growth metrics, not just shipping features.
- A GM mindset: think in terms of the business, not just the roadmap. Fluent in the economics of a subscription and consumption model, comfortable owning a P&L-style number, and instinctively tie every bet to a hypothesis about how it moves the business.
- Deep growth and monetization craft: hands-on experience with pricing/packaging, conversion and retention optimization, lifecycle marketing, and high-velocity A/B experimentation.
- Strong product taste and customer obsession: must earn the trust of a discerning, taste-driven user base. Experience with creative, design, or content-creation tools is a plus.
- Comfort with rapid pace and high accountability culture: move very fast, make decisions with incomplete information, and instinctively gravitate towards shipping experiments today.
- Excellent written and verbal communication: make a sharp, written argument and tell a compelling launch story. Confidently assess the state of the business, call out challenges and articulate plans to solve them.

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