# Senior Product Marketing Manager

**Company:** [Lumin Digital](https://hotfix.jobs/companies/lumin-digital)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $150k – $170k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Competitive Strategy, Sales Enablement, Cross-Functional Collaboration, B2B SaaS, Asana, Data Analytics
**Posted:** 2026-06-15

> Owns end-to-end GTM strategy and execution for platform areas, leading positioning, sales enablement, and cross-functional launch execution to drive revenue impact. Requires 6-9 years B2B SaaS product marketing experience with fintech preferred.

## Job Description

## Essential Functions and Responsibilities

- Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes.
- Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution.
- Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs.
- Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs.
- Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics.
- Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization.
- Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution.

## Position Specifications

**Education**
- Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
- MBA or equivalent experience preferred

**Experience**
- 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity
- Fintech, financial services, or banking technology experience strongly preferred
- Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions
- Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates
- Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy

**Knowledge, Skills, & Abilities**
- Expert-level command of product marketing disciplines: positioning, messaging, competitive strategy, persona development, and launch execution
- Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment
- Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation
- Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
- Data-driven approach with experience using analytics to measure and optimize GTM program performance
- Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes
- Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives

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