# Head of Organic Growth

**Company:** [Function Health](https://hotfix.jobs/companies/function-health)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 10+ years
**Skills:** SEO, technical seo, core web vitals, schema markup, log-file analysis, generative engine optimization, youtube seo, A/B Testing, conversion rate optimization, google analytics 4, Amplitude, Looker, referral programs, AI Tools, attribution modeling
**Posted:** 2026-08-13

> Leads organic acquisition and conversion across virality, funnel optimization, SEO, AI-driven discovery, and YouTube. The role requires 10+ years of hands-on growth experience, deep technical SEO and experimentation expertise, and the ability to build a lean high-output team.

## Job Description

## Responsibilities

### Virality and K-Factor
- Design, launch, and iterate on referral programs that increase member-to-member growth.
- Instrument referral surfaces, identify breakdowns in viral cycles, and reduce the time from a member’s first strong experience to a successful referral.
- Partner with Product to build shareable moments into the member experience.

### Funnel and CRO
- Guide conversion from account creation to paid membership by identifying friction and prioritizing high-leverage interventions.
- Lead A/B testing across web, checkout, onboarding, and lifecycle experiences.
- Instrument and recover drop-offs across funnel stages using cohort, persona, and intent segmentation.
- Own organic loops that convert new audiences into paying members.

### Search, GEO, SEO, and YouTube
- Build category authority through health education queries and proactive-health content.
- Improve discovery across traditional search engines and AI-driven tools through effective site and content architecture.
- Develop an intent-driven YouTube strategy, including keyword and question research, titles, thumbnails, chapters, and channel architecture.
- Create authoritative health information content that earns trust before users encounter a paywall.

### Measurement, Team, and Operations
- Build attribution models across referral, search, video, and lifecycle growth channels.
- Recruit, manage, and develop a lean team of specialists and external partners.
- Use AI tools across research, content production, experimentation, and operations.

## Requirements
- 10+ years of experience in organic growth, SEO, or product-led growth, with a record of compounding results.
- Hands-on experimentation and execution experience.
- Deep technical SEO expertise, including crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis.
- Experience with GEO and AI-driven search, including how LLMs surface brands and how to earn placement.
- Experience growing YouTube or video as an organic discovery channel, including video SEO, packaging, and audience retention.
- Experience designing or scaling referral programs with measurable k-factor impact.
- Strong conversion-rate optimization and A/B testing methodology skills, including statistical significance.
- Proficiency with analytics and experimentation tools such as GA4, Amplitude, and Looker, or equivalent tools.
- Practical use of AI tools such as Claude, ChatGPT, Perplexity, and Cursor.
- Experience building or managing small, high-output teams and agency or contractor relationships.
- Ability to operate in an ambiguous, fast-moving, high-ownership environment.
- Strong written communication skills for explaining complex growth concepts to cross-functional and executive audiences.

## Nice to Have
- Experience in health, wellness, consumer subscription, or another high-trust category.

## Compensation and Benefits
- Remote-first organization.
- Quarterly in-person team onsites, primarily in New York City, with occasional travel expected.
- New York Tri-State area candidates are preferred but not required.

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