# Product Marketing Manager | AI AppSec

**Company:** [Escape](https://hotfix.jobs/companies/escape)
**Location:** New York, NY
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Competitive Research, Sales Enablement, Thought Leadership, Messaging, Cybersecurity, Developer Tools, B2B SaaS, Application Security
**Posted:** 2026-04-13

> Owns product messaging, go-to-market strategies, competitive research, and sales enablement for AI AppSec platform targeting security leaders and engineers. Requires 5+ years experience with 2+ in product marketing, ideally in cybersecurity or technical B2B SaaS.

## Job Description

## Responsibilities
- Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
- Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
- Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
- Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
- Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
- Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company

## Requirements
- 5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
- Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
- Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
- Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
- Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams

## Nice-to-Haves
- Start-up experience, particularly in early-stage, fast-moving environments
- Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
- Familiarity with application security, developer tools, or engineering workflows

## Compensation & Benefits
- Remote-friendly work culture plus quarterly team meetups and annual retreats
- Stock options or stock purchase plan
- Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
- Career development support and a professional development budget—including free books

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