# Ad Sales Lead

**Company:** [Duolingo](https://hotfix.jobs/companies/duolingo)
**Location:** Seattle, WA, California
**Role:** Account Executive
**Salary:** $140k – $210k/yr
**Experience:** 8+ years
**Skills:** digital advertising, ad tech, mobile applications, video advertising, native advertising, Sales Strategy, Go-to-Market Strategy, Pricing Strategy, Sales Forecasting, Pipeline Management, CRM, Account Management, ad operations, Data Analysis, Negotiation
**Posted:** 2026-08-13

> Leads Duolingo’s West Coast advertising sales region, owning revenue strategy, major brand and agency relationships, complex deal execution, and team development. The role requires 8+ years of digital ad sales experience, strong ad-tech and mobile ecosystem knowledge, and established senior-level commercial relationships.

## Job Description

## Responsibilities
- Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals.
- Develop and execute the regional go-to-market strategy, including territory design, vertical focus, pricing and packaging inputs, and coverage plans as the business scales.
- Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
- Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with commercial narratives that connect Duolingo’s strengths to client objectives.
- Lead complex deals end-to-end, from prospecting and positioning through negotiation, close, renewal, and expansion, partnering with Account Management and Ad Operations.
- Share market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience.
- Build repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N.

## Requirements
- 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments.
- Experience selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies.
- Ability to engage senior decision-makers while building collateral, troubleshooting issues, and personally driving revenue.
- Strong understanding of ad tech and mobile app ecosystems, with the ability to use data to assess performance and inform pricing and packaging.
- Excellent communication and presentation skills, with comfort operating in ambiguity at high velocity.

## Nice-to-haves
- Established relationships with West Coast brand and agency decision-makers.
- Experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment.
- Experience shaping regional go-to-market strategy, sales processes, or coverage models beyond an individual book of business.
- Familiarity partnering with Account Management and Ad Operations on native/custom programs and live-campaign storytelling to drive renewals.
- Vertical expertise in entertainment, gaming, streaming, or technology.

## Compensation and benefits
- Base salary range: **$140,000–$210,000 USD**.
- Base salary is supplemented by equity compensation.
- Benefits support employees’ holistic well-being.

## Similar roles

- [Senior Account Executive, Public Sector-SLED](https://hotfix.jobs/jobs/3879237c-b4ab-4b62-bf4c-768576269bba) - Snowflake - Remote - $140k – $184k/yr
- [Ad Sales Lead](https://hotfix.jobs/jobs/ad26a310-1b68-459e-a73b-eca764fdab39) - Duolingo - Remote - $140k – $210k/yr
- [Account Executive, ISR Systems](https://hotfix.jobs/jobs/1245a75f-156a-46cf-93a0-6774586652e7) - Turion Space - Irvine, CA - $140k – $240k/yr
- [Strategic Account Executive](https://hotfix.jobs/jobs/4ceceaf1-9648-453e-b214-550adf5a29bd) - Pindrop - Remote - $140k – $160k/yr
- [Strategic Account Executive](https://hotfix.jobs/jobs/407a16c6-6cea-462c-8e6d-5ff27e4277b1) - 6sense - Remote - $141k – $206k/yr

**Apply:** https://hotfix.jobs/jobs/05d990f9-39b9-48b0-8765-8a761487e7a9
**Canonical:** https://hotfix.jobs/jobs/05d990f9-39b9-48b0-8765-8a761487e7a9