# Senior Manager, Product Marketing

**Company:** [OfferUp](https://hotfix.jobs/companies/offerup)
**Location:** Bellevue, WA
**Role:** Product Marketing
**Salary:** $210k – $230k/yr
**Experience:** 8+ years
**Skills:** SQL, BigQuery, Statsig, A/B Testing, Llm Tools, Push Notifications, Email Marketing, In-App Marketing, Lifecycle Marketing, Go-To-Market, Positioning, Messaging, Braze, Iterable, Forecasting
**Posted:** 2026-08-08

> Leads product marketing for a local marketplace, combining lifecycle and growth campaigns with positioning, launches, experimentation, and data-driven marketplace demand generation. The role manages a marketing team while remaining hands-on with SQL, AI tooling, and cross-functional execution.

## Job Description

## Responsibilities
- Turn marketplace supply and demand signals into scalable marketing campaigns.
- Drive consumer lifecycle and engagement marketing across push, email, and in-app channels for buyer and seller activation, engagement, and reactivation.
- Identify opportunities to grow marketplace supply and demand.
- Build repeatable playbooks and a rolling demand calendar with Engineering and Data Science.
- Design and analyze experiments using Statsig, including A/B, geo-based, and holdout tests.
- Measure incremental transactions, GMV, listings, activation, engagement, and reactivation.
- Own positioning, messaging, and go-to-market launches for product surfaces and marketplace moments.
- Brief creative, lifecycle, paid, and communications partners with insight-led messaging.
- Use AI tooling and SQL for analysis, campaign operations, and productivity.
- Manage, mentor, and develop a high-performing product marketing team.
- Lead through influence and align cross-functional partners.

## Requirements
- 8+ years spanning product marketing, lifecycle or engagement marketing, or growth marketing in consumer technology.
- Experience managing, mentoring, and scaling marketing teams.
- Depth in push, email, and in-app lifecycle programs, with measurable engagement and retention results.
- End-to-end positioning, messaging, and go-to-market launch experience.
- Growth marketing experience in fast-paced, event- and trend-driven environments.
- Working SQL and comfort with modern data warehouses; BigQuery preferred.
- Hands-on experience using LLM tools in production workflows.
- Experimentation literacy, including A/B, geo-based, and holdout testing.
- Excellent writing and communication skills.
- Ability to cultivate talent and foster ownership and collaboration.
- Experience leading through influence across complex organizations.

## Nice-to-haves
- Marketplace or e-commerce experience, especially local or hyperlocal marketplaces.
- Experience with weather, live events, retail, ticketing, travel, resale, or CPG demand planning.
- Familiarity with Braze, Iterable, or similar CRM and lifecycle platforms.
- Geo-based or matched-market measurement experience.
- Prompt engineering, light scripting, or forecasting experience.
- Experience partnering with Data Science.

## Compensation and Benefits
- Compensation: $210,000 - $230,000 annually.
- Equity in OfferUp.
- Health insurance and healthcare savings and spending accounts.
- 401(k) plan with match.
- Basic and voluntary life insurance and disability benefits.
- Paid sick, family, medical, and vacation leave.
- 12 company holidays.
- Flexible vacation policy; full-time exempt employees generally take 3-5 weeks of planned vacation annually.
- Full-time employees receive 12 days (96 hours) of sick time per year.

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