# Regional Marketing Associate | CST or EST | Remote

**Company:** [Grafana Labs](https://hotfix.jobs/companies/grafana-labs)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $115k – $135k/yr
**Experience:** 3+ years
**Skills:** Salesforce, ABM, Project Management, Stakeholder Management, Marketing Automation, AI Workflows, Event Management, Monday.Com, Splash, Zuddl
**Posted:** 2026-06-24

> Lead regional marketing programs end-to-end, executing ABM initiatives and managing budgets, performance, and cross-functional coordination with Sales and SDR teams. Requires 3-5 years of field/regional marketing experience and demonstrated AI operationalization.

## Job Description

## What You’ll Be Doing

- Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
- Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
- Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
- Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
- Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
- Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
- Analyze program performance and translate data into actionable insights and recommendations.
- Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
- Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
- Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.

## What Makes You a Great Fit

- 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
- Strong project, time, and stakeholder management, with consistent attention to detail
- Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
- Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
- Open source go-to-market motion and the regional market a plus
- Willingness to travel approximately 40%

## Compensation & Rewards

- In the United States, the base compensation range for this role is $115,000 - $135,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

## Similar roles

- [Product Marketing Manager](https://hotfix.jobs/jobs/7a31b7ca-e275-4eba-92bf-98362a27f07c) - Coast - New York, NY - $110k – $140k/yr
- [Field Marketing Manager](https://hotfix.jobs/jobs/8667ed0e-da70-405d-888c-43a062ec8472) - Snowflake - Menlo Park, CA - $122k – $161k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/499d8afd-2b00-4b29-af3e-8a847c465d1f) - Datadog - New York, NY - $123k – $164k/yr
- [Product Marketing Manager - LangSmith Fleet](https://hotfix.jobs/jobs/fcdb51f9-7a62-45b3-87e9-21243770919b) - LangChain - San Francisco, CA - $125k – $165k/yr
- [AI-Powered BI Intern: Fall 2026](https://hotfix.jobs/jobs/78bf9239-8c56-4e6c-99e7-eb1563367a33) - Snowflake - Menlo Park, CA - $83k – $98k/yr

**Apply:** https://hotfix.jobs/jobs/0593c47f-b692-4da8-9498-0e49c04d6275
**Canonical:** https://hotfix.jobs/jobs/0593c47f-b692-4da8-9498-0e49c04d6275