# Senior Industry Marketing Manager

**Company:** [Tulip](https://hotfix.jobs/companies/tulip)
**Location:** Somerville, MA
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Go-to-Market Strategy, Product Marketing, Campaign Management, Content Creation, Pipeline Analytics, AI Tools, Messaging And Positioning, Account-Based Marketing, Sales Collaboration, Market Trend Analysis
**Posted:** 2026-06-18

> Own end-to-end messaging, campaigns, and pipeline targets for an industrial or life sciences vertical. Drive GTM pods with Sales/BDRs and use AI to rapidly produce assets and iterate on performance.

## Job Description

## Key Responsibilities
- Own messaging, positioning, campaigns, and content for your vertical, end to end.
- Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales.
- Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires.
- Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time.
- Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer.
- Use AI to produce, test, and iterate on assets and campaigns at higher volume.

## Requirements
- 8-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks.
- Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast.
- Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team.
- AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview.
- Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise.
- Low ego, high accountability: you would rather learn what works than be right.

## Nice-to-Haves
- Experience working with Sales, BDRs, and pre-sales in a go-to-market pod
- Experience with digital marketing and AI go-to-market engineers
- Experience with Product Marketing and Content/Creative teams

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