# Vice President , Marketing

**Company:** [Absorblms](https://hotfix.jobs/companies/absorblms)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** Product Marketing, solution engineering, product evangelism, analyst relations, Go-to-Market Strategy, B2B SaaS, ai fluency, competitive messaging, proof of value, Enterprise Software
**Posted:** 2026-07-24

> Lead product marketing, solution engineering, product evangelism, and analyst relations at the intersection of product, sales, and customer success. Own positioning, demos/POCs, thought leadership, and expansion narratives to improve win rates, shorten sales cycles, and drive NRR in B2B SaaS (LMS/EdTech).

## Job Description

## What you'll do

**Positioning: Product Marketing & Messaging**
- Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers.
- Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.

**Proof of Value: Solution Engineering**
- Lead a 21-person SE team that delivers demos, POCs, and technical validation.
- Drive win rates by making the buying experience as compelling as the product itself.
- Extend SE capabilities to expansion motions for existing customers evaluating new products.

**Market Presence: Product Evangelism**
- Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
- Position Absorb as the leader in AI-powered learning.

**Market Credibility: Analyst Relations**
- Own relationships with Forrester, Gartner, Brandon Hall, and other analysts.
- Drive placements and recognition that shorten sales cycles and validate our AI leadership position.

**NRR: Expansion Positioning**
- Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers.
- Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

## Key Metrics
- New-logo win rate improvement
- Sales cycle length reduction
- Expansion revenue influenced (cross-sell and upsell pipeline)
- Competitive win rate in head-to-head evaluations
- Analyst recognition and placement improvements
- NRR contribution from GTM-sourced expansion opportunities

## What you'll bring
- 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
- Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
- Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel
- Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion
- Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
- Strong analytical mindset: you make decisions with data, run experiments, and measure everything
- Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week
- AI fluency: you understand how AI is reshaping the market and can articulate our differentiation

## What we offer
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs

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