# Staff Marketing Manager, Employer Brand

**Company:** [Shield AI](https://hotfix.jobs/companies/shield-ai)
**Location:** Washington, DC
**Role:** Brand Design
**Salary:** $120k – $190k/yr
**Experience:** 8+ years
**Skills:** employer branding, talent marketing, digital marketing, social media strategy, Content Strategy, LinkedIn, Analytics, Campaign Management, Cross-Functional Leadership, Storytelling, recruitment marketing, performance measurement
**Posted:** 2026-07-23

> Lead the end-to-end employer brand marketing strategy and execution for Shield AI, including social media, campaigns, content, and analytics to attract technical and mission-driven talent. Requires 8+ years in marketing with focus on employer brand or talent marketing, strong analytical and storytelling skills.

## Job Description

## What you'll do

### Employer Brand Strategy & Positioning
- Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
- Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
- Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities

### Social & Channel Strategy
- Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
- Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
- Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
- Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
- Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
- Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
- Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy

### Campaigns, Content & Channels
- Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels
- Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets
- Partner with internal teams to bring authentic employee and mission-driven stories to life
- Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively

### Analytics, Insights & Optimization
- Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns
- Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion
- Design and execute media and channel experiments to optimize performance and inform investment strategy

### Cross-Functional Leadership & Influence
- Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative
- Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy
- Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement

### Programs & Operations
- Manage employer brand marketing budgets and external partners where applicable
- Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey
- Build scalable systems, processes, and playbooks to support rapid company growth

## Required qualifications
- Bachelor's degree in marketing, Communications, or a related field
- 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
- Proven track record of developing and executing marketing strategies that drive measurable results
- Strong analytical skills with experience using data to inform strategy and optimize performance
- Deep understanding of digital channels, social platforms, and content strategy

## Preferred qualifications
- Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
- Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
- Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
- Exceptional cross-functional leadership and influencing skills in matrixed organizations
- Experience building employer brand measurement frameworks and running multi-channel campaigns
- MBA or advanced degree a plus

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