# Business Development Representative

**Company:** [Betterment](https://hotfix.jobs/companies/betterment)
**Location:** New York, NY
**Role:** Sales Development
**Salary:** $60k – $65k/yr
**Experience:** 0+ years
**Skills:** Salesforce, Outreach, LinkedIn, Cold Calling, Email Sequences, B2B Sales, SaaS Sales
**Posted:** 2026-03-18

> Drive top-of-funnel growth through outbound prospecting for 401(k) or custody solutions, generating leads via cold calling, email, and LinkedIn. Communicate prospect needs to Account Executives and articulate value propositions; no prior experience required but sales tech familiarity is a plus.

## Job Description

## A day in the life

- Generating new opportunities using outbound tactics (email sequences, cold calling, LinkedIn, etc)
- Identifying, targeting and nurturing potential outbound opportunities by creating new target lists and always being one step ahead of trends
- Understanding the need of prospects and communicating them clearly to Account Executives
- Clearly articulating Betterment's value proposition and products to prospects in specific verticals
- Meet and exceed meeting set and meetings held goals
- Ensure effective and consistent use of Salesforce
- Provide “voice of the client and industry” to marketing and product management to drive roadmaps
- We are a close knit team - we work hard, collaborate to get things done and celebrate our wins!

## What we're looking for

- No experience required but if you've worked in any role that involves outreach and relationship building, you'll be set up for success here.
- B2B tech/SaaS sales experience as an SDR/BDR is a plus
- Curiosity and interest for financial products and retirement planning
- Demonstrated track record of high performance
- High energy and willingness to learn
- Strong oral and written communication skills with even stronger listening skills
- Relentless in your pursuit of success and are willing to put in the extra effort to achieve your goals
- Experience with sales technology stack- **Outreach**, **Salesforce** - is a plus

## Compensation

**New York City: $60,000-65,000 + Commission**

We offer a competitive equity package, health, dental and vision benefits, and a 401(k) offering with employer match as well as flexible PTO policy. This job is eligible for variable compensation in the form of a commission bonus.

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