# Director, Marketing Technology & Innovation

**Company:** [Pinterest](https://hotfix.jobs/companies/pinterest)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $193k – $397k/yr
**Experience:** 10+ years
**Skills:** MarTech, CRM, marketing automation platform, customer data platform, digital asset management, API Integrations, web platform architecture, server-side tracking, google tag manager, cms, CI/CD, artificial intelligence, LLMs, OpenAI, gemini
**Posted:** 2026-08-12

> Leads Pinterest’s marketing technology and innovation function, owning the MarTech ecosystem, AI implementation, platform strategy, vendors, budget, and technical teams. Requires 10+ years of technical leadership, hands-on marketing systems experience, and direct experience deploying AI and agentic workflows.

## Job Description

## Responsibilities

### Lead AI Solutions, Platforms, and Tools
- Own the AI roadmap and intake process for Marketing, Creative, and Communications.
- Drive production-grade AI solution development across organization-wide infrastructure, team-level products, and individual workflows, including adoption plans for every initiative.
- Lead the Platform & Tools team responsible for the marketing sites platform and the Marketing, Creative, and Communications tools ecosystem.
- Establish the operating model, culture, and prioritization framework across teams.
- Manage full-time technical talent and offshore agency engineering partnerships.

### Own and Evolve the MarTech Stack
- Define the strategy, technical selection, and system integration of the marketing technology ecosystem, including CRM, MAP, CDP, DAM, social management, and campaign tooling.
- Lead system connectivity, API orchestration, platform uptime, and activation of data pipelines managed by Data Science teams.
- Oversee event tracking and media enablement infrastructure, including server-side tagging/GTM, CAPI, and conversion pixels.
- Assess and evolve the stack to ensure it remains integrated, scalable, and aligned with organizational growth.
- Manage vendor contracts, renewals, license optimization, and performance.
- Own the marketing technology budget and investment strategy using build-versus-buy-versus-expand evaluations.
- Partner with Legal and Security on data privacy, compliance, and tool governance.

### Embed AI Across Marketing
- Integrate AI natively into CRM workflows, lifecycle automation, campaign optimization, and audience segmentation.
- Design and deploy agentic AI workforces for intake routing, brief generation, workflow orchestration, cross-functional coordination, and status tracking.
- Build production-grade AI solutions with defined owners, launch dates, and adoption plans.
- Maintain a centralized AI asset repository to prevent duplicated spending.
- Partner with Strategic Enablement on adoption and people development.

### Executive Leadership
- Influence Marketing, Creative, and Communications leadership, Engineering, Finance, Legal, and IT.
- Represent the MarTech vision with vendors, agency partners, and technology platforms.
- Translate business goals into architecture decisions and communicate technical complexity to non-technical executives.

## Requirements
- Minimum **10 years of technical leadership experience** with Director-level scope building, configuring, and integrating enterprise MarTech systems.
- Bachelor's degree in Computer Science, Software Engineering, Information Technology, Computer Engineering, or a related field, or equivalent experience.
- Hands-on marketing experience supporting brand, performance, lifecycle, and communications organizations.
- Hands-on AI implementation experience integrating AI and LLMs, including OpenAI, Gemini, and Anthropic, directly into marketing stacks.
- Experience integrating AI into CRM automation, lifecycle triggers, predictive segmentation, and campaign optimization.
- Experience designing and deploying multi-agent AI systems that automate operational processes.
- Strong background in API integrations, web platform architecture, server-side tracking, CMS ecosystems, and modern delivery practices.
- Experience with CI/CD, agile execution, and sprint-based delivery.
- Full-stack MarTech fluency across CRM, CDP, MAP, DAM, social management, and integration layers.
- Experience partnering with Data Science and Engineering teams to activate data models in marketing platforms.
- Player-coach leadership style with experience developing people and building learning cultures.
- Strong executive communication and vendor evaluation skills.
- Recognized external perspective on MarTech and AI.

## Compensation and Benefits
- This position is not eligible for relocation assistance.
- Pinterest's working model is described through its PinFlex program.

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