# Brand Designer, Product Launches

**Company:** [Figma](https://hotfix.jobs/companies/figma)
**Location:** Remote
**Role:** Brand Design
**Salary:** $127k – $269k/yr
**Skills:** Figma, Adobe After Effects, Storyboarding, Styleframes, Visual Direction, Motion Design, Product Marketing, Product Design, Explainer Videos, Product Walkthroughs
**Posted:** 2026-08-15

> Creates visual direction, storyboards, and styleframes that turn complex product strategy and features into compelling launch stories. The role partners with marketing, design, copy, motion, and production teams and requires a strong portfolio and proficiency in Figma.

## Job Description

## Responsibilities
- Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry launch stories.
- Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches.
- Help evolve Figma's visual storytelling system and apply it consistently.
- Own visual direction on launch storytelling projects from early concepting through final delivery.
- Push new visual formats and directions rather than simply executing the existing playbook.

## Requirements
- Portfolio demonstrating a strong visual point of view carried through to finished execution across mediums, including styleframes, storyboards, and concepting.
- Experience distilling a business or strategy brief into a compelling idea and driving it through execution.
- Experience collaborating with motion designers, production teams, product marketing teams, and product design teams.
- Strong sense of composition, color, and pacing, especially in motion contexts, applied in service of clarity.
- Proficiency in Figma.

## Nice-to-haves
- Ability to create basic animations or motion tests independently.
- Interest in researching and experimenting with new tools, workflows, and technologies.
- Experience with product launch films, explainer videos, or product walkthroughs.
- Ability to translate strategic complexity and feature detail into a compelling story.
- Understanding of and connection to Figma's values and mission.
- Comfort setting visual direction and driving work autonomously when needed.

## Compensation and Benefits
- Annual base salary range: **$127,000–$269,000 USD**.
- Equity and benefits including health, dental, and vision coverage; retirement contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; paid time off; paid sick leave; holidays; and other applicable leave benefits.
- Additional benefits may include recharge days, cell phone and home internet reimbursements, lifestyle spending accounts, and an annual bonus plan for eligible non-sales roles.

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