# Digital Media Senior Specialist

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Tokyo, Japan
**Role:** Performance Marketing
**Experience:** 2+ years
**Skills:** Generative AI, SEO, Google Ads, Linkedin Campaign Manager, Salesforce, Marketo, Paid Media, Display Advertising, Search Advertising, Social Media Advertising, Campaign Optimization, Marketing Analytics, Cost Per Acquisition, Quality Assurance
**Posted:** 2026-08-13

> Executes and optimizes localized digital and paid media campaigns for Japan’s B2B technology market. The role requires 2–5 years of hands-on experience, native Japanese, professional English, marketing-platform fluency, and strong performance analytics.

## Job Description

## Responsibilities
- Execute and optimize localized paid media programs across Search, Social, and Display for the Japanese market.
- Use generative AI and agentic pipelines to accelerate ad-copy localization, automate content variations, and enable rapid creative testing.
- Implement region-specific SEO and generative engine optimization strategies across traditional search engines and AI chatbot platforms in Japan.
- Coordinate Japan paid media activities with APJ and global marketing teams, sharing performance insights and adapting global campaigns locally.
- Monitor the lead lifecycle from digital inquiry through Sales Development (xDR) handover and perform quality assurance across Japanese touchpoints.
- Manage localization bottlenecks, local vendor relationships, and internal marketing technology resources.
- Manage bids, budgets, placements, and creative directly in Google Ads, LinkedIn, and Japanese advertising networks.

## Requirements
- 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution within the Japanese B2B technology market.
- Practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
- Native-level Japanese and professional working proficiency in English.
- Familiarity with AI-first workflows and marketing platforms such as Salesforce, Marketo, Google Ads, and LinkedIn Campaign Manager.
- Strong analytical skills, including regional cost-per-acquisition tracking and campaign-spend optimization.
- Highly organized, self-starting, resourceful, and comfortable working in a fast-paced, matrixed environment.
- Proven hands-on experience operating advertising platforms, optimizing bid strategies, and connecting digital spend to offline sales pipelines.
- Willingness to support broader team goals.

## Benefits
- Well-being support.
- Social impact initiatives.
- Talent development, connection, and community programs.
- Immersive in-person onboarding experience.

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