# Growth Manager, Verticalization & Startups GM

**Company:** [Ramp](https://hotfix.jobs/companies/ramp)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $168k – $231k/yr
**Experience:** 5+ years
**Skills:** P&L Ownership, Growth Strategy, Product Strategy, Pricing Strategy, Community Building, Event Management, SEO, Onboarding Optimization, Ai Fluency, Written Communication
**Posted:** 2026-06-12

> Own the full P&L and growth motion for Ramp's startup segment. Drive acquisition, product strategy, onboarding, pricing, and community presence to make Ramp the default financial platform for newly incorporated US companies.

## Job Description

## What You'll Do
- Own positioning. Define how Ramp shows up to a brand-new founder versus how we show up to a Series B CFO. Write the words. Own the comparison story against Brex, Mercury, and Every.
- Own acquisition. Build the full motion: community and events, founder and angel networks, accelerator and incubator partnerships, programmatic and comparison SEO, paid, referral, and incentive-driven growth. Be physically present where startups form.
- Own product strategy for the segment. Decide what startups need first from Ramp, what the day-zero product experience should be, and where the gaps are. Carry that to Product as the segment's voice.
- Own onboarding. Make incorporation-to-funded-card the fastest, most obvious path in the market. Remove every step that loses a founder.
- Own pricing and incentives. Design the offer that makes Ramp the default choice at incorporation. Run the incentive programs, partner credits, and founder perks that tip the decision.
- Be the face. Represent Ramp in the startup community. Host the dinners. Speak at the demo days. Be the person founders associate with "the Ramp that gets startups."
- Own the number. Tie it all together: drive toward 90%+ of all newly incorporated US startups starting on Ramp. Build the model, instrument the funnel from incorporation to activation, and report a single clean metric you live and die by.

## What You Need
- You have started a company, or you have operated at the founding-team level of an early startup and lived the incorporation-to-traction journey firsthand
- You are deeply, currently embedded in the startup community: accelerators, angels, founder networks, the SF startup social scene. You can name the up-and-coming companies before they are obvious, and the community knows you back
- 5+ years across some combination of founding, growth, GTM, or general management, with clear evidence you can own an outcome end to end rather than one function
- A GM instinct: you think in P&L, you make tradeoffs across product, pricing, and marketing, and you are comfortable owning a number with no one to hand it to
- Demonstrable AI fluency: specific tools, workflows, or systems you have built or adopted that materially changed your output
- Sharp written and verbal communication. You can write the landing page and command the room at the dinner
- You live in or will relocate to San Francisco and will be in-market, in-person

## Nice-to-Haves
- You went through YC, Techstars, Neo, South Park Commons, or an equivalent program, or you ran one
- You have an existing audience or following in the founder community
- You have built a wildly popular AI tool, or agent that automated a repeatable workflow
- Experience with fintech, banking, or developer-led product distribution
- Familiarity with comparison and AEO SEO as a land-grab tactic
- You have angel invested or advised early companies

## Benefits
- Flexible PTO
- Unlimited AI token usage
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation support to NYC or SF (as needed)

## Similar roles

- [Growth Marketing Manager](https://hotfix.jobs/jobs/dd8e6169-f31e-41bd-a7ce-e2661db42a92) - Substack - San Francisco, CA - $170k – $210k/yr
- [Software Engineer, Growth](https://hotfix.jobs/jobs/339a9f5e-dbdb-459f-8c1e-6283abb1a43a) - Fal - San Francisco, CA - $170k – $220k/yr
- [Software Engineer - Growth](https://hotfix.jobs/jobs/d0bfa0c7-d255-43a6-ba86-d45e762c77bd) - Luma AI - Palo Alto, CA - $170k – $360k/yr
- [Campaign Manager](https://hotfix.jobs/jobs/0f553492-4ab0-48c6-9647-83a8b91b0af1) - Notion - San Francisco, CA - $174k – $195k/yr
- [Growth Marketing Manager, Agent Stack](https://hotfix.jobs/jobs/3d3be5dc-dcaa-46eb-9752-f2e9ad7439aa) - Vercel - San Francisco, CA - $176k – $220k/yr

**Apply:** https://hotfix.jobs/jobs/02863e0e-5402-499c-be06-85d1d4a948d4
**Canonical:** https://hotfix.jobs/jobs/02863e0e-5402-499c-be06-85d1d4a948d4