# Website Optimization Manager

**Company:** [PracticeTek](https://hotfix.jobs/companies/practicetek)
**Location:** Remote
**Role:** Other
**Salary:** $82k – $125k/yr
**Experience:** 5+ years
**Skills:** webflow, SEO, conversion rate optimization, website development, Project Management, Asana, HTML, CSS, JavaScript, A/B Testing, Analytics
**Posted:** 2026-07-24

> The Website Optimization Manager leads website strategy, conversion rate optimization, lead generation, and development for PracticeTek's multi-site web properties in the healthcare tech space. Requires 5+ years in website development/optimization, strong project management skills, and a bachelor's degree; Webflow and B2B SaaS experience preferred.

## Job Description

## What You Will Own
- **Conversion Rate Optimization**: Develop and run tests across PracticeTek’s web properties with a focus on maximizing conversions and improving engagement.
- **Website Development**: Own the front-end and back-end of PracticeTek’s websites, leading out on innovation and the application of best practices.
- **User Experience**: Proactively optimize web properties to deliver a best-in-class user experience.
- **Website Performance Reporting**: Provide weekly reporting and deep insights on website conversion, engagement, traffic, and health.
- **Multi-Site Governance & Prioritization**: Effectively manage several PracticeTek websites and be a trusted partner across the business for website activities.
- **Website Technology Management**: Manage the tech stack across web properties including the website platform, integrations, and chatbot.
- **Campaign Enablement**: Support key marketing initiatives and product releases with the appropriate website assets.

## How Success is Measured
- **Website Conversion Rates**: Drive improved conversion rates across PracticeTek websites and key conversion pages.
- **Lead Generation**: Achieve lead generation targets and support other business growth goals.
- **Website Health Metrics**: Provide a strong user experience through the application of best practices, evidenced by page loading times, engagement metrics, LLM and SEO optimization, etc.

## What You Bring
- Bachelor's degree in an applicable discipline.
- 5+ years of experience in website development and optimization.
- Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
- Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.
- Experience with Webflow is a plus.
- B2B SaaS experience is preferred.
- Asana Project Management experience is a plus.

## Compensation
For this position, we reasonably expect to pay between $81500 - $125000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

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