# Senior Regional Marketing Manager

**Company:** [Tulip](https://hotfix.jobs/companies/tulip)
**Location:** EMEA, Munich, Germany
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** Account-Based Marketing, Campaign Management, Pipeline Attribution, Go-to-Market Strategy, Regional Marketing, Partner Marketing, Market Segmentation, Content Localization, Field Events, Campaign Analytics, Artificial Intelligence
**Posted:** 2026-07-31

> Owns regional marketing strategy, account-based programs, field events, and pipeline targets across EMEA West. The role requires 8–10+ years of go-to-market or regional marketing experience, strong analytical skills, and close collaboration with sales, BDRs, partners, and revenue operations.

## Job Description

## Responsibilities
- Own and carry pipeline targets for one or more regions.
- Build and own the regional marketing plan and account segmentation across core and account-based marketing channels.
- Understand regional industries and target personas, define content needs and formats, and drive production and localization.
- Build and run account-based programs against target accounts, coordinating campaigns and outreach with BDRs and account executives.
- Run or support conferences and regional field events from planning through pipeline attribution.
- Use AI to produce, test, and iterate on assets and campaigns at higher volume.

## Requirements
- 8–10+ years of experience in go-to-market, regional marketing, or partner marketing, with a record of owning outcomes.
- Experience running account- and journey-based programs against a defined target account list, from campaign build to pipeline attribution.
- Experience collaborating with BDRs, account executives, and partners through structured programs, including joint account planning, account prioritization, and coordinated outreach.
- Fluency in regional markets, including adapting messaging and programs to local buying behavior, language, and market norms.
- Strong analytical skills, including understanding pipeline mathematics and interpreting campaign performance reports.
- High accountability and willingness to learn from results.

## Benefits
- Company equity
- Competitive benefits package, including commuter benefits, learning and development stipend, team events, and catered lunches three days per week
- Flexible work schedule
- Unlimited vacation policy
- Inclusive, dog-friendly office

## Similar jobs

- [Product Marketing Lead](https://hotfix.jobs/jobs/4023b6b6-2a00-4e76-b146-9cb954362528) - Celonis - Munich, Germany
- [Group Product Marketing Manager](https://hotfix.jobs/jobs/8ad98d15-796c-44b1-b344-d41d15bbc5b3) - Vanta - Remote - $201k – $237k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/97179a14-d0dd-4008-8c2d-2fad47833a36) - Talkiatry - Remote - $160k – $185k/yr
- [Senior Product Marketing Specialist, Public Sector](https://hotfix.jobs/jobs/71d549e5-9296-4172-9dc1-972362a8ca35) - Okta - London, United Kingdom - $69k – $95k/yr
- [Retail & Consumer Goods EMEA Leader](https://hotfix.jobs/jobs/47753551-d2a1-4416-85cc-aea811e6c9c3) - Databricks - London, United Kingdom

**Apply:** https://hotfix.jobs/jobs/01926a71-2501-4a33-82ec-61e74d8f6cf2
**Canonical:** https://hotfix.jobs/jobs/01926a71-2501-4a33-82ec-61e74d8f6cf2