# Growth Marketing Lead, Finance

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Growth Marketing
**Salary:** $147k – $245k/yr
**Experience:** 6+ years
**Skills:** Growth Marketing, Paid Acquisition, ABM, Sdr Enablement, Outbound Sequencing, SEO, Content Marketing, SQL, BI Tools, Marketing Automation, Experimentation, Budget Management
**Posted:** 2026-07-02

> Own top-of-funnel growth for Rippling's New Logo Sales, managing paid media, owned channels, SDR positioning, and experimentation to hit qualified pipeline targets. Requires 6-8+ years multi-channel B2B growth marketing experience, hands-on with paid campaigns, outbound strategy, SQL/BI, and strong experimentation skills.

## Job Description

## What you will do
- Own ambitious pipeline targets for New Logo Sales (NLS) acquisition across all top-of-funnel channels. Set the strategy, allocate the budget, and own the number.
- Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency.
- Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts.
- Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs.
- Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
- Deploy a multi-million dollar budget across online and offline channels, maximizing pipeline ROI.
- Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
- Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

## What you will need
- 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels—paid, owned, AND outbound/SDR enablement.
- Personally built and scaled multi-channel acquisition programs that drove measurable pipeline.
- Hands-on experience shaping SDR outbound strategy—messaging, sequencing, ICP definition, channel selection. Able to write sequences that convert.
- Strong experimentation DNA. Run high volumes of tests with statistical rigor and identify high-leverage bets quickly.
- Analytical and technical—comfortable in SQL, BI tools, and marketing automation. Build your own dashboards.
- Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes.
- Incredible writing skills—you can write ads, emails, and outbound copy that convert.
- Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments.
- Strong ownership mentality; take maximum accountability for performance and communicate performance drivers to cross-functional teams and execs.

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