# Staff Product Manager - Social Planner

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 9+ years
**Skills:** Product Strategy, Product Roadmapping, B2B SaaS, Marketing Automation, Social Media Management, APIs, System Design, A/B Testing, Data Analysis, UX Design, Product Requirements Documents, Go-to-Market Strategy, Artificial Intelligence
**Posted:** 2025-12-23

> Own the strategy, roadmap, and execution for Social Planner, improving adoption, activation, retention, and published-post volume. The role requires 9+ years of product management experience, strong discovery and experimentation skills, B2B SaaS expertise, and the ability to mentor product managers and lead cross-functional delivery.

## Job Description

## Responsibilities

### Product Strategy & Vision
- Own the end-to-end product strategy and roadmap for Social Planner.
- Translate company and product vision into north-star metrics, long-term bets, and a sequenced 12–18 month roadmap.
- Identify and validate impactful problems for agencies, marketers, SMBs, and other core customers.

### UI/UX and Competitive Parity
- Lead improvements to scheduling, approvals, calendars, collaboration, automations, and comment management workflows.
- Improve statistics and reporting, including post performance, account-level insights, and content analytics.
- Build controls for permissions, approvals, governance, and workspace management.
- Partner with Design on intuitive, scalable UX and with Engineering on high-quality execution.

### Execution and Cross-Functional Leadership
- Turn strategy into prioritized roadmaps, problem statements, and detailed specifications.
- Run customer discovery, data analysis, and experiments to validate problems and solutions.
- Partner with Engineering on releases, scope management, and predictable delivery.
- Work with Marketing, Sales, Support, and Customer Success on positioning, messaging, go-to-market plans, documentation, training, and field feedback.

### Mentorship and Team Development
- Mentor and develop two Associate Product Managers into Product Manager II roles.
- Build a data-informed, customer-obsessed, outcome-driven product management culture.
- Lead by example in product requirements documents, problem framing, stakeholder management, prioritization, experimentation, and discovery.

## Requirements
- 9+ years of Product Management experience.
- 3+ years at Senior, Staff, or Principal level owning complex product areas.
- Proven experience shipping impactful products in B2B SaaS.
- Experience in marketing automation or social media management is preferred.
- Strong technical aptitude, including a conceptual understanding of APIs, data flows, and system design.
- Deep experience with discovery and experimentation, including defining metrics, running A/B tests, analyzing usage data, and validating hypotheses.
- Experience rebuilding or significantly revamping complex UX flows such as dashboards, editors, planners, or calendars.
- Excellent written and verbal communication skills, with the ability to influence senior stakeholders and drive alignment.
- Comfortable working in fast-paced, ambiguous, high-growth environments with multiple priorities.

## Nice-to-Haves
- Experience working with data-, machine-learning-, or artificial-intelligence-driven products.
- Experience in marketing automation or social media management.

## Success Metrics
- Deliver an aligned 12–18 month Social Planner roadmap within the first year.
- Ship improvements that make Social Planner competitive with leading social tools such as Hootsuite, Buffer, and Publer.
- Improve usage, retention, and satisfaction across the product area.
- Establish a reputation as a strategic leader who connects teams and drives meaningful outcomes.

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