# Principal Event Marketing Manager, Data + AI World Tour

**Company:** [Databricks](https://hotfix.jobs/companies/databricks)
**Location:** Unspecified
**Role:** Growth Marketing
**Salary:** $154k – $264k/yr
**Experience:** 10+ years
**Skills:** Event Marketing, Content Strategy, sponsorship management, Pipeline Generation, Salesforce, Google Workspace, swoogo, Asana, rainfocus, Marketing Automation, Data Analysis, Executive Communication
**Posted:** 2026-08-03

> Leads strategy, content, sponsorships, production, and operational execution for Databricks’ 20+ stop Data+AI World Tour. The role requires 10+ years of event marketing experience, including large-scale world tour leadership, strong executive communication, analytical program management, and pipeline performance expertise.

## Job Description

## Responsibilities

- Develop and scale the events strategy for the 20+ stop Data+AI World Tour as an extension of the Data+AI flagship event.
- Serve as global program lead, establishing playbooks and identifying opportunities for scalability, best practices, and stronger brand presence.
- Manage and produce top-tier events, including potential onsite management at the Data+AI flagship event and other strategic initiatives.
- Establish and scale a content strategy within 12–18 months to increase session attendance and on-demand views by 25–30% and improve content-attributed pipeline from target personas.
- Grow the World Tour sponsorship program to increase sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction.
- Reduce event execution cycle times and budget variance through streamlined, repeatable processes.
- Ensure seamless lead flow from events into marketing automation systems and sales teams to maximize pipeline generation and conversion.
- Build a global operating model with executive, marketing, sales, and regional leaders to ensure tour stops launch on time and meet shared KPIs for pipeline, attendance, and NPS.

## Requirements

- 10+ years of event marketing experience, including 3+ years leading large-scale world tours.
- Experience driving alignment and managing complex, multi-stakeholder global programs.
- Metrics-driven, analytical approach with the ability to use data to improve program performance.
- Excellent communication skills and strong executive presence.
- Proven success achieving or exceeding pipeline targets.
- Experience with Google Suite, Salesforce, Swoogo, Asana, and RainFocus, including building emails, lists, and landing pages.

## Compensation

- ATS-listed salary range: **$153,600–$264,000 USD**.
- Compensation may also include an annual performance bonus, equity, and benefits.
- The posting lists location-based base salary ranges from **$153,600–$264,000 USD** across Zones 1–4.

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