# Senior Product Manager, Demand Growth

**Company:** [Bounce](https://hotfix.jobs/companies/bounce)
**Location:** San Francisco, CA
**Role:** Product Management
**Experience:** 5+ years
**Skills:** Product Management, Cro, A/B Testing, Experimentation, SEO, Data Analysis, Conversion Optimization, Growth Strategy, User Research, Funnel Optimization
**Posted:** 2026-06-24

> Own acquisition and conversion pods to grow demand through SEO, paid marketing, partnerships, and CRO. Drive GMV by improving discovery, booking funnels, and experimentation.

## Job Description

## Responsibilities
- Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact.
- Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships.
- Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights.
- Translate Bounce’s growth strategy into tactical, data-informed product initiatives that improve acquisition efficiency, activation, and booking conversion.
- Partner closely with SEO, performance marketing, and demand partnerships to build scalable landing page infrastructure, geo-targeted funnels, and localized experiences aligned with city-specific GTM plans.
- Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance.
- Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes.
- Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel.
- Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions.
- Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior.

## Requirements
- Worked as a Product Manager in a growth-focused role, owning both acquisition and conversion outcomes.
- Strong hands-on experience with CRO, experimentation frameworks, and A/B testing — able to design experiments that produce clear decisions.
- Understand SEO fundamentals, search intent, and discovery mechanics; partnered with SEO/content or engineering teams to build scalable acquisition surfaces.
- Comfortable owning full-funnel metrics — from traffic and activation to conversion and GMV.
- Highly data-literate: able to run your own analysis, interpret results, and turn insights into product direction.
- Structured, pragmatic, and outcome-driven — comfortable operating autonomously while collaborating deeply across functions.

## Nice-to-Haves
- Experience with maps-based or location-centric UX, especially in travel, local services, or marketplace environments.

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