# Customer Marketing Lead

**Company:** [Socure](https://hotfix.jobs/companies/socure)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $175k – $210k/yr
**Experience:** 5+ years
**Skills:** Salesforce, Marketo, 6Sense, ABM, Email Marketing, Digital Marketing, B2B Marketing, Lead Generation, Salesforce Marketing Cloud
**Posted:** 2026-04-20

> Leads customer marketing programs including ABM, events, and email campaigns to drive upsell, cross-sell, and renewals. Collaborates with sales and marketing teams, requires 5+ years B2B marketing experience and tools like Salesforce, Marketo.

## Job Description

## What You'll Do

- Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events
- Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
- Present regularly on program performance and learnings to key stakeholders
- Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability
- Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

## Required Qualifications

**Personal qualities:**
- Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
- Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
- Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
- Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
- Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution

**Technical qualifications:**
- BA/BS degree in marketing, business, or related field
- 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
- Technical knowledge of the latest digital marketing tools and channels, including but not limited to **Salesforce**, **Marketo**, **6sense**
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- Ability to write effective copy is a necessity
- Familiarity with B2B marketing, lead generation, and sales processes

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**Apply:** https://hotfix.jobs/jobs/0012e20e-68ba-47ce-bbfd-b6849366d25c
**Canonical:** https://hotfix.jobs/jobs/0012e20e-68ba-47ce-bbfd-b6849366d25c